YouTube's Promotion Of Zac Efron's Channel Is Being Met With Criticism By Users—And They Have A Point

In case you missed it, Zac Efron is now on YouTube.

Efron's channel went live on March 30.

The actor, who will soon be seen on the big screen again as serial killer Ted Bundy in Joe Berlinger's Extremely Shocking, Incredibly Wicked and Vile, now has his own channel and it's being promoted by YouTube.

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He isn't the first high-profile performer to have his own channel: Jack Black and Will Smith have their own channels as well. And all three men's channels are now facing criticism, but not because of anything the actors have done.

YouTube is facing criticism because its decision to promote celebrities is seen as a blow against independent content creators, effectively taking the "You" out of "YouTube," as one critic pointed out.

Others also weighed in.

YouTube has not responded to requests for comment.