Despite the Olympics being chock full of wipeouts, hurt players, and other unfortunate events, there are some things that crop up by surprise and make everybody watching wince.
In the 21st century, that's when you see someone's extremely expensive electronic device tumbling down a snow-covered hill during an Olympic event.
The camera in the video, a Sony model, was identified by PetaPixel as being worth up to $8700. As it could clearly be seen shedding parts of its hardware as it crashed down the hill, it is doubtful that it retained that price point after the accident.
Photography buffs everywhere had the hair on their neck standing on end.
Sony comes prepared for just such events, however, as hardware damage during active winter sports is unavoidable at times. A Sony Photo Service Center has been set up at the Beijing games for photographers to borrow if something happens to their camera.
Technicians are also available for minor repairs--if that camera did, indeed, suffer "minor" injuries.
The Winter Olympics will run through Sunday, February 20th.