A Subway location in Rincon, Georgia is getting online pushback over what they chose to put on their marquee sign, and it's not hard to understand why.
The sign read:
"Our subs don't implode"
The sign alluded to the recent loss of the Titan submersible and all 5 people on-board to a catastrophic implosion.
The craft was carrying OceanGate CEO Stockton Rush and passengers Hamish Harding, Paul-Henri Nargeolet, Shahzada Dawood and his son Suleman. All five are believed to have died near instantly when the vessel imploded on it's way to view the remains of the Titanic.
A lot of people thought that the joke was in bad taste, and completely inappropriate.
But not everyone agreed.
An image of the sign was also shared to Reddit, where it faced similarly mixed reactions.
The post got over 1,200 comments with many opting for gallows humor.
"This is deep." - Brave_Dick
"What's next discount for all oceangate survivors?" - Porkchopp33
"I don't know about you guys but I'm really crushed by this." - RangerLt
"Couldn't take the pressure?" - Not_LRG
"Well, remains to be seen." - AlwaysYourFace
"Sorry Chum, I think the fish ate all the remains." - McFruitpunch
But not everyone agreed with the humor.
"Horrible and hurtful." - Dangerous_Ad9646
The sign was reportedly removed.
Subway corporate is trying to distance the company from the message.
A representative of Subway told Fox Business:
"We have been in contact with the franchise about this matter and made it clear that this kind of comment has no place in our business. The sign has since been removed."
Whether you think the sign is funny or wildly offensive, it's probably a good idea to avoid humorously referencing events where people died less than a month after the deaths.
They say "all attention is good attention," but that may not always work out in a company's favor—something that Subway, of all companies, should be well aware of.