Kellogg moves to make the hand written notes feature on its Rice Krispies Treat usable for visually impaired children and their families.
In 2017, Rice Krispies Treats unveiled a new packaging design which featured a space to write notes of encouragement for parents to place in their kids' lunches. It was a lovely idea, but it kept visually impaired children from being able to receive––and enjoy––the same messages. Now the company has joined up with the National Federation of the Blind to announce two new solutions.
First up, "Love Note" stickers in braille with eight positive messages. The second, is an audio box that holds a Rice Krispies Treat and plays a message when opened. Parents can re-record up to 1000 different 10-second messages, plenty to cover many school years.
Emily Minardi, the associate marketing director of Rice Krispies Treats, says of the new "Love Notes":
Rice Krispies Treats realized not every child is able to experience the written notes of encouragement on the writable wrappers. So we wanted to make these 'Love Notes' more accessible this back-to-school season.
The best part? The stickers and audio box can be ordered through the Kellogg's website for free while supplies last.
Kids with visual impairments can get loving messages with their snacks through Braille stickers and audio boxes. https://t.co/UL64Dy88qZ— HuffPost (@HuffPost) 1533685932.0
Consumers are applauding Kellogg's decision:
So proud to be part of a company that makes it easy for mom's with blind children to share notes of love and encour… https://t.co/FXtJz3iafR— Gustav Hoffman (@Gustav Hoffman) 1533651420.0
Love this concept of having little Braille notes in for kids in @KelloggsUS #krispies, will these be available i… https://t.co/hUbmHSQjRJ— Kirstie Bower @guidedogs (@Kirstie Bower @guidedogs) 1533657834.0
A great step towards #inclusivity by our #innovative partners @KelloggCompany + @NFB_voice! @ricekrispies is offeri… https://t.co/LlYvQn3p7A— National Organization on Disability (NOD) (@National Organization on Disability (NOD)) 1533744152.0
Not only does this make @KelloggsUS and @ricekrispies look good, but they are designing for the people’s needs. Lov… https://t.co/o3fGBJmKY8— Santana (@Santana) 1533703165.0
@HuffPost https://t.co/x6Avx6XcJX— Vanessa (@Vanessa) 1533687056.0
@HuffPost @PattyArquette I'm so happy to see this! Thanks for the discovery! Don't know how to say this in english… https://t.co/xaKAQ76QRf— Brennan ミ☆ (@Brennan ミ☆) 1533687975.0
@HuffPost So much this.— Ms Bella Casablancas (@Ms Bella Casablancas) 1533695128.0
Love love love the new Rice Krispies Treats Braille stickers. #D&I #TeamKellogg https://t.co/P7GEr12zWU— Jennifer Davis (@Jennifer Davis) 1533689876.0
Seriously, one of the coolest back to school improvements using technology, I have heard about! Rice Krispies Treat… https://t.co/hmmPcI2GLK— Jenny Mitchell 💡 (@ Jenny Mitchell 💡) 1533691977.0
@WTHRcom That’s pretty awesome!— Kimberly Carr (@Kimberly Carr) 1533671944.0
We agree. It is pretty awesome!