We know you all missed the Peloton lady.
So it is our distinct pleasure to tell you she is back and in her best form yet.
You may remember the infamous commercial:
This commercial was absolutely dragged by the internet for being sexist, classist, disturbing, and cringeworthy:
I dare anyone to find a more cringeworthy commercial than this awful peloton ad https://t.co/WZ50NulWN3— Joe Fedewa (@Joe Fedewa) 1575054346.0
#90DayFiance 100% the guy who buys his wife a peloton for christmas https://t.co/TvikXI8jdT— simp vicious (@simp vicious) 1575855151.0
That Peloton commercial would be better if at the end you found out she used it to train hard everyday so that the… https://t.co/oBqAo16q1z— Matt Fernandez (@Matt Fernandez) 1575320684.0
this year i’m thankful for the inspiring peloton commercial of the apprehensive 105 lb woman whose life was forever… https://t.co/3DUlUEQoiP— Jess (@Jess) 1575228365.0
How long before someone edits this Peloton commercial as a Black Mirror or Us trailer because that would very much… https://t.co/ClWY5fS0xd— Omar Jimenez (@Omar Jimenez) 1575318102.0
Yeah, we don't get it either.
But Ryan Reynolds knows how to take cringe and capitalize on it.
And that's exactly what he did for Aviation Gin.
The continuity and clapbacks are absolutely astounding.
The references to her being somehow pressured to work out by her husband in the Peloton ad, such as the girls saying "you're safe here" and her long stares into space combined with drinking an entire glass of gin without even breathing—people are simply living for it.
@VancityReynolds A year ago I never know how much this gin would change my life— str0bI (@str0bI) 1575681563.0
@VancityReynolds Bravo, genius. Bravo— Amanda Deibert🏳️🌈 (@Amanda Deibert🏳️🌈) 1575691431.0
@VancityReynolds OMG Ryan— Yashar Ali 🐘 (@Yashar Ali 🐘) 1575681230.0
@VancityReynolds Genius.— Alex Gaskarth (@Alex Gaskarth) 1575690274.0
The comedic timing is also phenomenal.
The actress in the ad, Monica Ruiz, says that the Aviation Gin ad helped her cope with the "overwhelming" backlash that Peloton received.
@VancityReynolds This was— 1. A really clever marketing stunt. 2. A kindness.— Daniel Kibblesmith (@Daniel Kibblesmith) 1575704632.0
@VancityReynolds “You look great by the way.”— Ξvan Ross Katz (@Ξvan Ross Katz) 1575685645.0
@VancityReynolds Well played, sir https://t.co/NqTONFtvoh— Marlon Weems (@Marlon Weems) 1575719459.0
@VancityReynolds This is so, so, so good.— Yamilia Avendaño (@Yamilia Avendaño) 1575755463.0
"I was happy to accept a job opportunity earlier this year from Peloton and the team was lovely to work with."
"Although I'm an actress, I am not quite comfortable being in spotlight and I'm terrible on social media. So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement. When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation."
Ryan Reynolds will surely have plenty more fun ideas like this in 2020.
Until then, to the husbands who are thinking of getting their wives a Peloton bike: maybe spring for some Aviation Gin instead and evaluate your life choices.