Men’s Wearhouse has recently come under fire from One Million Moms—an arm of the Christian fundamentalist nonprofit American Family Association (AFA)—for featuring a same-sex couple in one of their wedding attire advertisements.
As GLAAD pointed out in 2019:
"For years the main joke about the American Family Association's bombastically overstated One Million Moms (OMM) has involved its name itself. When an organization gives itself a grandiose name like that, the comedy is built-in."
"...it is time to move past the jokes and state the obvious about this organization: it is basically One Meddling Mom with an agenda, and no company should be giving her the credence she so desperately craves."
The latest advert to garner OMM's ire is titled “Love the Way You Look on Your Big Day.” The ad showcases a diverse range of grooms—including one same-sex couple—in a bid to appeal to all customers.
One Million Moms urged supporters to sign a petition against Men’s Wearhouse, accusing the company of “attempting to normalize sin by featuring two gay men getting married” and promoting the LGBTQ+ agenda.
The group argues the advert is pushing away conservative customers and promoting “decadent morals and values” while belittling the sanctity of marriage.
You can see the ad below.
OMM posted on its website:
“Men’s Wearhouse should be ashamed of attempting to normalize sin by featuring two gay men getting married in their 2023 ‘Love the way you look on your big day’ commercial."
"It includes two men dressed in wedding attire, hand in hand after their ceremony, and emphasizes during the ad, ‘And we mean everybody'."
“Obviously, this ‘Love the way you look’ ad promotes same-sex marriage to please a small percentage of customers while pushing away conservative customers."
Once again lying about their level of support, OMM's assertion ignores the 71% of people in the United States who support same-sex marriage.
That's a majority, not a "small percentage."
As well as the 61% of Americans who believe same-sex marriage is actually good for society.
They then attack clothing choices.
"Not to mention, there is also a female dressed in a groomsman’s suit during this commercial."
“Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda. Men’s Wearhouse is using public airwaves to subject families to decadent morals and values while belittling the sanctity of marriage.”
The organization's call to action was swiftly mocked online.
OMM has made headlines for opposing efforts to recognize LGBTQ+ people's right to exist and better representation in media.
Last year, the organization had a meltdown over an ad by jewelry company Kay Jewelers that showed couples kissing, one of which is two men who have a small child.
In a statement, OMM denounced the ad for its "attempts to normalize sin," calling it "inappropriate on so many levels" and charging it was designed to "desensitize viewers."
Earlier this year, OMM called for a boycott of the animated Disney Jr. show Firebuds because it is "pushing an agenda" by including gay parents for one character.
Firebuds is a show about young first responders and their talking vehicle sidekicks.
But OMM—via its executive director and only visible member Monica Cole—said "Disney Junior is no longer safe for young children" because the studio "has added a same-sex couple to the program."