Few of us have power over words like superstar singer Mariah Carey. Carey recently took to social media with a string of tweets where she only used two to entice her fans.
Carey's musical prowess is a staple for many over the holiday season. Knowing full well the excitement for the holidays' approach, she posted several clips to remind viewers that it's almost time.
That is, it's almost time for Christmas and it's almost time for fans to bust out their Mariah Carey Christmas playlist—but "not yet."
The "not yet" game seems to have become a tradition for Carey as a signal for the start of the holiday season.
Last year's video came directly after Halloween.
Having gained international fame for composing the popular Christmas song "All I Want for Christmas is You", it seems fitting for Carey's brand to pave the way for the holiday season.
Carey initially delved into holiday music with her 1994 album Merry Christmas which featured her hit song along with renditions of popular Christmas hits such as "Joy to the World" and "Silent Night". The album went on to experience widespread success and has sold over 15 million copies worldwide.
Carey has since looked to take her Christmas passion to the next level. She's recently set up a trademark for the title "Queen of Christmas."
As an ambassador for Christmas spirit, fans seem to be taking on to her yearly trend.
However, it seems not everyone is happy with Carey's takeover of the Christmas season.
In response to her trademark effort, two other divas have hit back claiming they deserve the honor.
Darlene Love who sang the 1963 hit "Christmas (Baby Please Come Home)" states that popular talk show host David Letterman has already dubbed her with the same title. Love is well known to have frequented Letterman's show to perform her Christmas feature.
"David Letterman officially declared me the Queen of Christmas 29 years ago, a year before she released 'All I Want For Christmas Is You'."
"At 81 years of age I'm not changing anything."
"I've been in the business for 52 years, have earned it and can still hit those notes! If Mariah has a problem call David or my lawyer!"
Additionally, Elizabeth Chan, who focuses solely on producing Christmas music, claims that she has been using the same title for years. Chan has since gone on to formally file a declaration of opposition to Carey's trademark.
"I feel very strongly that no one person should hold onto anything around Christmas or monopolize it in the way that Mariah seeks to in perpetuity."
"That's just not the right thing to do. Christmas is for everyone. It's meant to be shared; it's not meant to be owned."
For now, Carey's trademark is still processing. Yet, it will almost assuredly help her to strengthen her brand as she continues to find new ways draw her fans in over the holiday season.
But, not yet.