Hustler Publisher Larry Flynt has taken out an ad in The Washington Post offering up $10 million to anyone with information that leads to the impeachment and subsequent removal of Donald Trump as president.

The full-page ad, which was featured in Sunday's Post, goes into detail about just how important and pressing Flynt believes the issue to be. "Impeachment would be a messy, contentious affair, but the alternative—three more years of destabilizing dysfunction—is worse," the ad says. "Both good Democrats and good Republicans who put country over party did it before with Watergate. To succeed, impeachment requires unimpeachable evidence. That’s why I am making this offer."

The ad notes that some might consider the move to be "a sour grapes plot by Democrats to overturn a legitimate election," but Flynt says that isn't the case. "There is a strong case to be made that the last election was illegitimate in many ways—and that after nine tumultuous months in office, Trump has proven he’s dangerously unfit to exercise the extreme power accrued by our new 'unitary executive,'" he warns.

In addition, the ad lists a variety of reasons why Trump should not be in office, including obstruction of justice, nepotism, "inciting violent civil strife," and "telling hundreds of bald-faced lies." But, for Flynt, the biggest offense is that "long before climate change apocalypse strikes, Trump might trigger a nuclear world war."

On the morning of the ad's release, Flynt took to Twitter to let everyone know about his decision:

Many on Twitter were shocked by the turn of events:

Although not everyone was convinced by or happy about the move:

But for those who doubt the tactic, Flynt is quick to remind us that he's done the same thing before with some success.

In 1998, during the impeachment trial of former President Bill Clinton, Flynt offered $1 million for information leading to Speaker of the House-Elect Bob Livingston's resignation, as well as similar cash rewards for information about Senator David Vitter's prostitution scandal and Mitt Romney's 2012 tax returns.

So, now we wait for a smoking gun to be revealed, and hope that someone with insider information jumps at the chance for a huge payday.

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H/T: Slate, The Telegraph, Twitter