The 2007 film, Dan In Real Life, stars Steve Carell as Dan, Juliette Binoche as his love interest Marie, and Dane Cook as Binoche's boyfriend and Carell's brother, Mitch.
The movie follows Dan, a widower, as he finds new love in Marie only to find out that she's dating his womanizing brother.
It was a moderately successful film, but a recent discovery in how it was marketed has fans wondering if it could have done better.
One Twitter user pointed out the fact that the American movie poster varied greatly from the French version of the poster.
These posters are for the same film. https://t.co/HpYsfyqibu— Elena Lazic (@Elena Lazic)1549884230.0
People agreed that the two posters didn't add up to the same movie.
I was always fascinated by the fact that the poster for this movie seemed super dark but the trailer was ridiculous… https://t.co/4fU7h0h2YJ— MaddingMadMadMadWorld (@MaddingMadMadMadWorld)1549887916.0
Some felt as the the US version was the better way to go.
@elazic I remember this movie. So much better than what I thought it was going to be. I like the first one more bec… https://t.co/Hf5Y6T538v— Daniel Hennessy (@Daniel Hennessy)1549907543.0
@elazic The French one would never attract an audience as it warns people Dane cook is in it— Dan (@Dan)1549915976.0
@elazic Both need more flapjacks.— CarnivorousCouch (@CarnivorousCouch)1549899529.0
@elazic If I had to choose, I’d watch the movie with the guy who sleeps on pancakes. 😴🥞— suppelsa (@suppelsa)1549915926.0
But others preferred the foreign poster.
I posit that that more people would've gone to see it if the US poster had been more like the foreign release poste… https://t.co/86vs3lHBOL— Jacob Zaborowski (@Jacob Zaborowski)1549912041.0
@elazic The second one fits the film better. The 1st one tries to sell it as pure comedy which it absolutely not.— Lara Alonso Corona (they/them) (@Lara Alonso Corona (they/them))1549885769.0
@elazic I love this movie. The second poster would have sold it to me. I actually hate the title 'Dan in real life'… https://t.co/SHpunEz1C3— Feathers (@Feathers)1549922789.0
Someone thought that neither poster sufficed.
@elazic This film is beautifully acted, sensitive story line and the first poster doesn’t do it justice at all! And… https://t.co/b0casyVLW6— David P Perlmutter #BookToMovie 🎬🎥🍾 (@David P Perlmutter #BookToMovie 🎬🎥🍾)1549919002.0
And one guy shared an even more disjointed movie poster example.
@elazic I see your 'Dan In Real Life', & I raise you 'Nightmare on Elm Street 5: The Dream Child' 🎥 https://t.co/xL85yXFObq— Matt (@Matt)1549917592.0
I can't help but wonder what kind of film the French viewers were anticipating from this poster.