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Far-right podcast host Charlie Kirk pitched a hissy fit over the possibility the condiments in his fridge might be too "woke."
Recently, there has been increasing right-wing attention paid to companies like Adidas, Target and Budweiser marketing to the LGBTQ+ community.
The companies have been doing it for decades in some cases, but the right-wings new groomer rhetoric lends itself well to pitching fits about longstanding practices as if they were new.
This has led to conservatives boycotting the brands they used to patronize and condemning them for being too "woke."
Fearing Americans were in the midst of a "spiritual warfare," Kirk–who is the CEO of several conservative groups targeting marginalized communities like Turning Point Action,Turning Point USA and Students for Trump–aired his grievances on his podcast, The Charlie Kirk Show, over "woke" food items like ketchup and mustard.
Kirk recalled the moment he was stricken with fear that an awareness of progressive values could have invaded his home.
He said:
"I'm going through my kitchen, I'm going through my refrigerator and I'm starting to ask the question, 'Well, is this ketchup bottle woke? Is this mustard?'"
"I mean, literally.”
\u201cCharlie Kirk: "I'm going through my refrigerator and I'm starting to ask the question: Was this ketchup bottle woke? Is this mustard? I mean, literally."\u201d— Media Matters (@Media Matters) 1686677357
Kirk remained at a loss for words when he wanted to verbalize his frustration over having to question a company's loyalty to the causes he vehemently opposed.
Twitter told him to get over it.
\u201c@mmfa @AndyKindler Cool now climb all the way into the fridge and close the door behind you\u201d— Media Matters (@Media Matters) 1686677357
\u201c@mmfa Be nice if some folk stopped blaming their paranoid obsessions and neuroses on external factors. But if they did that they would not be paranoid and neurotic.\u201d— Media Matters (@Media Matters) 1686677357
\u201c@mmfa Those Conscious Conservatives are killing capitalism at their own peril and it's a beautiful thing \ud83e\udd23\ud83e\udd23\ud83e\udd23\ud83e\udd23\ud83e\udd23\ud83e\udd23\ud83e\udd23\ud83e\udd23\ud83e\udd23\ud83e\udd23\u201d— Media Matters (@Media Matters) 1686677357
\u201c@mmfa I didn\u2019t realize I was gay until I learned that there\u2019s a rainbow flag flying in the parking lot of the corporate conglomerate which owns a subsidiary which manufactures ketchup I once purchased and because of that now I\u2019m gay\u201d— Media Matters (@Media Matters) 1686677357
\u201c@highbrow_nobrow Imagine this being a problem, but not the child sex predators linked to his organization.\u201d— The Intellectualist (@The Intellectualist) 1686678577
\u201c@mmfa @Otto_English And you may find yourself in a strange kitchen.\nAnd you may ask yourself is this my refrigerator?\nAnd you may tell yourself this is not my ketchup bottle.\nAnd you may tell yourself this is not my mustard.\n\nLetting the days go by\u2026\u201d— Media Matters (@Media Matters) 1686677357
\u201c@mmfa\u201d— Media Matters (@Media Matters) 1686677357
\u201c@mmfa What if his refrigerator is woke? \ud83d\udc40\u201d— Media Matters (@Media Matters) 1686677357
\u201c@mmfa the pride y\u2019all take in being threatened by everything \ud83e\udd23\u201d— Media Matters (@Media Matters) 1686677357
\u201c@mmfa That's a life that needs review. If your concerns are condiments maybe a review of priorities is in order.\u201d— Media Matters (@Media Matters) 1686677357
Kirk was previously endorsing the show's sponsor, Blackout Coffee, touting it as a family-owned business that was 100% committed to "conservative values."