Skip to content
Search AI Powered

Latest Stories

Woman Spends Over $300 Each Month To Dress Her Pugs To The Nines

Woman Spends Over $300 Each Month To Dress Her Pugs To The Nines
(Collect/PA Real Life)

Pooches Marty and Layla even have their own social diaries.

A devoted dog owner is so dedicated to making her pugs look totally paw-fect that she dresses them in human children's clothes – and even taught herself to sew to customize their look.

Emma Burden, 30, goes shopping in the kids' aisles, spending hundreds of pounds every month to make sure Marty, three, and Layla, eight, stand out from the pack in their canine couture.


So pampered are Emma's pooches that they only eat super-trendy raw food and have their very own diary to keep track of their busy social calendar.

Emma said, “I like them to wear something new each time we go to an event and would never want them to have a clash with any other dogs.

“As a woman, you'd be horrified if you were in the same outfit as someone else, and it's the exact same for my pooches."

Since Emma and her husband welcomed Marty– named after Marty McFly, the main character in fantasy film Back to the Future – and Layla, who is blind, into their home, the pair of pugs have become an Instagram sensation.

(Collect/PA Real Life)

Emma finally persuaded Shaun to buy puppy Marty in 2014 after years of pining for a pet.

And a year later they added Layla, a rescue dog, to their home.

“I'd seen pugs in the film Men in Black and have been hooked ever since," Emma smiled.

“The first time I saw Marty, I fell in love and knew I had to have him. He loves people, is so friendly and is the best companion."

(Collect/PA Real Life)

Now, after sharing photos of their trendy outfits and days out at pug pool parties and birthday bashes on social media, the duo have become so well-known that Emma admits her pets' social calendar has taken over her own.

“Our weekends are literally planned around the dogs," she said. “In fact, the dogs have a better social life than me.

“They are invited to so many birthday parties, dog shows and pug meet ups that my social life and time with friends gets thrown out of the window."

(Collect/PA Real Life)

The pugs' popularity has become so great that Emma – who spends over $300 a month on dressing and feeding her dogs – now has a diary dedicated to them.

“I can't keep up," she laughed. “I sometimes feel like their PA because they have so much going on."

And with endless party invitations, comes the need for new outfits.

(Collect/PA Real Life)

Keen for her pups to stand out from the crowd, last year Emma took matters into her own hands by buying a sewing machine and learning to sew by following YouTube tutorials.

Then she hit the children's sections in search of boys' and girls' outfits she could customize.

She said, “Now other owners ask me where Marty and Layla get their gorgeous clothes from and I can tell them they are completely unique."

(Collect/PA Real Life)

Emma constantly buys new things for her pets. Some of her favorite high-street purchases include tiny Leicester City Football shirts, swimming costumes for a pug pool party and a denim gilet.

“I will simply cut a hole in the bottom for their tail and go from there," Emma revealed.

“For example, with a gorgeous little denim gilet I embellished the back with the letter M, to give it a bit of a different look and Marty absolutely loved it."

(Collect/PA Real Life)

The pooches' wardrobes also boast a dapper cap and jacket, a Hawaiian shirt, a leather jacket and even cosy pajamas for bedtime.

Emma admits, though, that she has been met with confused shop assistants.

“I'm not always sure on sizes so will ask staff for help. They look very confused when I tell them I am buying aged nine to 12 months for a three-year-old dog and 12 to 18 months for an eight-year old," she said.

As well as their original outfits, Marty and Layla only eat fashionable raw food which is made just for them by a specialist dog food company.

(Collect/PA Real Life)

“But I do let them have the occasional McDonald's Happy Meal too as they are both the perfect weight," she added.

Marty has already done some modeling and secured himself an acting job for Sky Bet.

“I have a showreel for him now as I really want him to become the star I know he is," she said. “I know Marty and Layla love being dressed up. If they didn't, I wouldn't do it."

A version of this article originally appeared on Press Association.

More from

James Talarico
Jason Fochtman/Houston Chronicle via Getty Images

GOP Strategist Tries To Smear James Talarico With One Of His Old Facebook Posts—And It Backfires Spectacularly

Texas state Representative James Talarico is the Democratic nominee for Texas Senator John Cornyn's seat in the 2026 midterm elections. His Republican opponent will be decided between the incumbent Cornyn and controversial, scandal-ridden Texas Attorney General Ken Paxton after a run-off slated for May 26.

Talarico has been part of his home state's legislature since 2018. Before that, he was a middle-school English teacher and an executive director for a Texas nonprofit focused on bringing technology to low-income classrooms.

Keep ReadingShow less
Callista Gingrich
Vatican Pool - Corbis/Getty Images

Trump Ambassador Dragged After Seemingly Facetuning Herself In Official Government Video

Callista Gingrich, the U.S. Ambassador to Switzerland and Liechtenstein and wife to former Republican House Speaker Newt Gingrich, was criticized after she appeared to Facetune herself in an official government video marking the SelectUSA Investment Summit.

The 2026 SelectUSA Investment Summit will be held in National Harbor, Maryland, from May 3–6, and offers opportunities for companies, investors, economic development organizations, and industry experts to network and invest in the United States.

Keep ReadingShow less
Screenshot of Donald Trump
@Acyn/X

Trump Rips Himself With Self-Own For The Ages In Push For Presidential Cognitive Exams

President Donald Trump told on himself after he explained why he thinks prospective presidential candidates should be required to take cognitive exams—seemingly oblivious to all the concerns about his own cognitive decline.

Trump was discussing his administration's pledge that Social Security benefits would be tax-free in an appearance before senior citizens at The Villages, a prominent Florida retirement community, when he made the claim.

Keep ReadingShow less
Donald Trump with King Charles III in the Oval Office
Samir Hussein/WireImage

Someone Asked What Trump's Oval Office 'Interior Style' Is Called—And The Responses Are Hilariously Brutal

Following President Donald Trump's meeting with King Charles III in the garishly-decorated Oval Office, X user Volodymyr Tretyak, who offers regular commentary on the Ukraine war, asked others to name the "interior style" of the space to hilarious effect.

Charles addressed a joint meeting of Congress on Tuesday, becoming only the second British monarch to do so after his mother, Queen Elizabeth II, who spoke in 1991. His speech came as Trump has repeatedly criticized British Prime Minister Keir Starmer over Britain’s refusal to back the U.S.-Israeli war on Iran.

Keep ReadingShow less
Hilary Duff
TheStewartofNY/FilmMagic/Getty Images

Hilary Duff Shares Simple Yet Powerful Mantra Amid Worrying Weight Loss Trends—And Fans Are Applauding

Content Warning: Body-Shaming, Weight-Shaming, Body Image Issues, Eating Disorders, Skinny Trends

Millennials who saw Cheaper by the Dozen, The Perfect Man, and A Cinderella Story have always known that Hilary Duff was that girl.

Keep ReadingShow less