United Nations Women, the "UN entity for gender equality and women's empowerment," posted a tweet obviously aimed at calling for equality for all races and genders throughout the world.
Sadly, a slight misstep while designing the emoji-filled tweet has thrown that messaging out the window, as many on Twitter were quick to point out.
👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿 👉🏿👇🏾👇🏾👇🏾👇🏾👇🏾👇🏾👇🏾👇🏾👇🏾👈🏿 👉🏿👉🏾👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽👈🏾👈🏿 👉🏿👉🏾👉🏽👇🏼👇🏼👇🏼👇🏼👇🏼👈🏽👈🏾👈🏿 👉🏿👉🏾👉🏽👉🏼👇🏻👇🏻👇🏻👈🏼👈🏽👈🏾👈🏿… https://t.co/ohQwmOKC6j— UN Women (@UN Women) 1580161194.0
The tweet, which is now pinned to the UN Women Twitter account, features many different hands pointing towards "EQUALITY."
However, the account's decision to sort the hands by color resulted in white hands being much closer to equality than darker-skinned hands, who are pretty far from the concept.
@UN_Women Equality but blacks on the sidelines 😂👏🏽 Either way I support more equity.— Jorge Luis Altuve (@Jorge Luis Altuve) 1580178215.0
@UN_Women This doesn’t look good, so I’m closer to equality than a WOC? Cause that’s what this poster implies, why… https://t.co/HVVJorQiO0— 🥴🤪 (@🥴🤪) 1580203255.0
@UN_Women I absolutely hate this visual. Another company I admire used this recently and it just rubs me the wrong… https://t.co/pBfCRi2dEB— Caroline Häming (@Caroline Häming) 1580210450.0
The account inadvertently sent the exact opposite message it had intended.
@UN_Women So the white hands get to equality first or what?— ZonkeZethu (@ZonkeZethu) 1580196795.0
@UN_Women Though this visual might be appealing from a pure aesthetic point of view, it utterly fails in visualizin… https://t.co/QkW2wAANaQ— MoSchneider (@MoSchneider) 1580193991.0
@UN_Women Oh, dear. I'll tell you this much..your intention and our perception aren't aligned.— Kate, in the middle of Rose & Will ❤️🇨🇦❤️🇨🇦 (@Kate, in the middle of Rose & Will ❤️🇨🇦❤️🇨🇦) 1580206649.0
Many called on the UN Women account to take down the tweet and try again.
@UN_Women I support @UN_Women but this tweet is a complete misfire. Please delete, correct and hire more black wome… https://t.co/aqf0TDBFzk— AvRoyal 🌌🌠💜💫 (@AvRoyal 🌌🌠💜💫) 1580226017.0
@UN_Women @_aylinkarabulut Trying to figure out the logo: the lighter the colour, the closer to equality? Looking very weird to me...— Rainer Brömer (@Rainer Brömer) 1580190669.0
@UN_Women I don’t think I’m reading this the way it was intended.. https://t.co/FULkX9uzZ8— Ntokozo Mdletshe (@Ntokozo Mdletshe) 1580225235.0
Others, however, didn't see any issue with the imagery.
@UN_Women Genius!— Irene Coello Collada 🌺 (@Irene Coello Collada 🌺) 1580171290.0
@UN_Women This is a stunning graphic. Well done 💖🌿— Let's Heal Together (@Let's Heal Together) 1580176980.0
@UN_Women Such a beautiful tweet👍🏻— Alaa Al Ghanem Al Humayed (@Alaa Al Ghanem Al Humayed) 1580199884.0
We still have a long way to go before we reach equality in the real world.
@UN_Women This is exactly how it works 😪.....— ⚪️Xhosa Basquiat 🦅 (@⚪️Xhosa Basquiat 🦅) 1580195887.0
@UN_Women That other privileged colour is the only one close to equality , the other permanently under-privileged c… https://t.co/0OinQwGyG8— Planetist Themba Vryman (@Planetist Themba Vryman) 1580220575.0
Just for the record, one Twitter user demonstrated how the tweet SHOULD have been designed.
@UN_Women @swedense 👇🏿👇🏾👇🏽👇🏼👇🏿👇🏿👇🏼👇🏽👇🏾👇🏿👇🏿 👉🏼👇🏿👇🏾👇🏽👇🏼👇🏻👇🏼👇🏽👇🏾👇🏿👈🏻 👉🏼👉🏼👇🏿👇🏾👇🏽👇🏼👇🏽👇🏾👇🏿👈🏼👈🏼 👉🏽👉🏽👉🏽👇🏿👇🏾👇🏽👇🏾👇🏿👈🏽👈🏽👈🏽 👉🏾… https://t.co/Hjgkl7rBjC— ᗩᒪIᑕE ᔕTᗩᑎIᖴOᖇᗪ (@ᗩᒪIᑕE ᔕTᗩᑎIᖴOᖇᗪ) 1580214002.0
When calling for equality, it's important to show some actual equality.
The UN Women's account will get it right next time for sure.