Locals in northern Tulsa, Oklahoma, are calling for the boycott of Anna & Jun's Beauty Supply after the store's owner punched a female customer in the mouth.
According to Tulsa World, tempers flared after Changseok Jun accused April Hardy's three-year-old son of stealing from his store on Sunday.
The altercation continued out onto the sidewalk, in front of the store, and was all caught on video by a bystander who later posted it on Facebook.
Jun confronted Hardy outside the store after the child took a 99-cent keychain. As the two argued, the customer threw the stolen item back into the store.
According to Tulsa Police Department spokesperson Shane Tuell, Hardy initiated the scuffle.
"Mr. Jun followed the victim outside to confront her, and she threw the item back inside the store, then pushed him in his upper torso as she was leaving. Mr. Jun then punched the woman in the right side of her mouth with his closed fist."
Hardy was ready to turn her back on the situation, but then she felt Jun gripping her arm, preventing her from leaving.
On a Facebook livestream, she spoke to the group of protestors that gathered outside the store on Monday.
"We had words and then I attempted to walk away from him. When I did, I did my hand like this, like 'whatever,' and when I did, he grabbed my arm and spun me around and punched me in the lip."
She also claimed no shoplifting took place.
"Nothing was ever taken from the store. We never got out of the store with anything."
In the video, you can see Jun returning inside as the beat up customer spit out blood. Hardy suffered a swollen lip that required three stitches.
People put their two cents in after watching the disturbing viral video.
Though Jun should not have punched a customer in the face, some users commented that things wouldn't have escalated if Hardy returned the merchandise before leaving the store.
@CruelPhilosophr @shaunking First of all, if she returned the item... there was no reason for him to follow her out… https://t.co/oGs1wzV2FG— Haqiqah Abdul Haqq (@Haqiqah Abdul Haqq)1534231625.0
The people's court gave a reminder.
Cleo Harris organized Monday's protest at the store's location.
According to Harris, this isn't the first time the store owner acted out violently. She told Tulsa World she's witnessed two similar incidences at the store.
"It's just unacceptable for that man to put his hands on her. He's been very aggressive with black women."
"For him to hit her is unacceptable. You're taking the black dollar, but you don't trust us coming in to buy your product that is a creation of us."
This situation, like many others, should've been handled with words instead of fists. Violence is never the answer.