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Former NFL star Tom Brady has been keeping busy since his second retirement by upping his social media game.
Less than a week after he announced he was "retiring for good"–exactly a year after he announced it the first time–Brady followed through on his promise to fans by re-creating an ad promoting his line of underwear.
The Super Bowl MVP stripped down to his briefs and snapped a mirror selfie sitting on the edge of a bed.
He posted the thirst trap photo on his socials and coyly asked his former teammates Julian Edelman and Rob Gronkowski:
"Did I do it right?"
Yes, Tom.
You nailed it.
\u201cDid I do it right? @Edelman11 @RobGronkowski @bradybrand \ud83d\ude2c\ud83d\ude2c\u201d— Tom Brady (@Tom Brady) 1675694953
He followed up with an explanation about a previous wager, writing, "How it started.." accompanied by screenshots of his exchange with his Brady apparel brand's Twitter page.
Last June, Brady retweeted a promotional ad from his underwear brand that featured male models posing in black boxers and boxer briefs.
He wagered:
"40k likes and I’ll recreate these photos."
In the same breath, he ended the tweet with the following request.
"Unrelated but can you guys send me some more of the socks."
\u201c40k likes and I\u2019ll recreate these photos. Unrelated but can you guys send me some more of the socks @bradybrand \ud83e\udd1d \ud83e\udd1d\u201d— Tom Brady (@Tom Brady) 1654792482
On Monday, the clothing line reminded the former Buccaneers and Patriots quarterback of his promise after reaching the milestone.
\u201cHey @TomBrady we haven\u2019t forgotten about this.\u201d— BRADY (@BRADY) 1675692992
After having cried wolf with his first retirement announcement last year and unretiring, Brady avoided disappointing fans this time by making good on his modeling promise.
Fans appreciated him for being a man of his word.
But they were also excited about seeing more of him in the photo and they just couldn't contain their glee.
\u201c@TomBrady @Edelman11 @RobGronkowski @bradybrand thank you, tom. this is what I needed Monday morning.\u201d— Tom Brady (@Tom Brady) 1675694953
\u201c@TomBrady @Edelman11 @RobGronkowski @bradybrand Good gawd. I get back from a meeting at work. Check my phone. Holy taaamollly I may not be able 2 focus the rest of my day\u201d— Tom Brady (@Tom Brady) 1675694953
\u201c@TomBrady Ya Tom, you did it right\u2026 \ud83d\ude0d\u201d— Tom Brady (@Tom Brady) 1675694953
Even Buffalo Wild Wings was getting parched.
\u201c@TomBrady @Edelman11 @RobGronkowski @bradybrand saucy\u201d— Tom Brady (@Tom Brady) 1675694953
Some had an adjustment note for the retired star quarterback.
\u201c@TomBrady @Edelman11 @RobGronkowski @bradybrand Move your hand\u201d— Tom Brady (@Tom Brady) 1675694953
\u201c@TomBrady @Edelman11 @RobGronkowski @bradybrand Why you hidin the meat Tom!?!? Lemme get a look!\u201d— Tom Brady (@Tom Brady) 1675694953
Fans joked about Brady's next NSFW venture.
\u201c@TomBrady @Edelman11 @RobGronkowski @bradybrand Oh shoot Brady bout to do only fans \ud83d\ude02\ud83d\ude02\ud83d\ude02\ud83d\ude02\u201d— Tom Brady (@Tom Brady) 1675694953
\u201c@TomBrady @Edelman11 @RobGronkowski @bradybrand Tom been retired one week and already starting an OF\u201d— Tom Brady (@Tom Brady) 1675694953
\u201c@snag1025 @TomBrady @Edelman11 @RobGronkowski @bradybrand The next chapter:\u201d— Tom Brady (@Tom Brady) 1675694953
\u201c@TomBrady @Edelman11 @RobGronkowski @bradybrand Tom, I think you\u2019re missing the link to your OF account.\u201d— Tom Brady (@Tom Brady) 1675694953
This wasn't the first time Brady sported the half-naked look on social media.
In July 2022, Brady launched the brand with a video of him modeling his underwear.
The video was filmed by his now ex-wife supermodel Gisele Bündchen.
\u201cICYMI: What better way to promote a new business than to have your supermodel wife take a video of you in your undies?\n\nFollow the link to find out how .@TomBrady keeps his physique underwear-ready for .@giseleofficial's videos: \n\nhttps://t.co/YnefnwxQYs\u201d— Longevity (@Longevity) 1656802800
Brady has gotten a lot of social media attention following his retirement, including from Bündchen who wished her former husband of 13 years well.
Bündchen wrote to Brady on Instagram on Wednesday, saying:
“Wishing you only wonderful things in this new chapter of your life."
The couple announced on Instagram they finalized their divorce in October 2022.
They share two children, Benjamin, 12, and Vivian, 9.
Brady also co-parents his 15-year-old son Jack with his former girlfriend actor Bridget Moynahan.