Conservative group One Million Moms is notorious for their endless fight against what they deem to be indecent, often targeting LGBTQ+ representation in media.
The Christian group's ire has now turned away from gay men eating toast and is now focused on a brand called Ballsy and their new ad for their genital hair clippers for men.
According to Queerty, Ballsy's ad for their latest B2 Trimmer model has been on Youtube since January, but OMM founder Monica Cole apparently just recently saw it.
You can see the now viral video here:
The comedic advertisement features robed and shirtless men pondering the best way to trim their pubic and other body hair, as a female narrator describes how the trimmer can help men groom their "hairy balls."
There is absolutely no nudity in the ad.
However, that didn't stop Cole from describing it as "graphic".
Queerty published the contents of a recent OMM newsletter addressing the ad.
“Ballsy needs to be held accountable for their recent ad that speaks openly and repeatedly about men’s genitalia."
“This specific commercial, ‘Ouch! – Ballsy B2 Trimmer,’ with its campaign hashtag #MaleGrooming, is currently airing on television."
“During the commercial, a female narrator walks around a fake Ballsy lab with male “scientists” wearing only boxers, while she describes their new product, the B2 trimmer."
“‘Here at Ballsy, we know how hard it can be to trim your balls. That’s why we created the new B2 trimmer. It features two easy-change heads so you can trim your balls or your body without getting ball smell everywhere. Plus, ball-safe blades to prevent cuts. So don’t do this,’ says the narrator."
“The ad then shows the side view of a man wearing an open robe, with one leg propped on the bathroom counter while painfully trimming his private parts.”
“This commercial is entirely too specific and graphic for television. The details are over the top when simply mentioning ‘private parts’ would have sufficed."
“Yet, Ballsy still chose to air these commercials despite their obviously controversial nature."
“Can you imagine what goes through a child’s mind when viewing these ads? And we all know that children repeat what they hear. Ballsy should be ashamed!”
The email also urged OMM supporters to sign a petition to get the ad removed.
The petition has an impressive 12,000 signatures, but that hasn't convinced Twitter users to take OMM's complaints seriously.
OMM also has an issue with female grooming.
LGBTQ Nation reported on their recent complaints against Gillette's commercials about women shaving their pubic hair.