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Michell Obama's autobiography "Becoming" is set to become the most successful modern memoirs in publishing history.
The book was released in November and has already sold more than 10 millions copies worldwide, to date.
Her success after life in the White House speaks volumes about the public in need of hearing her voice since the departure of her and her husband Barack Obama.
Thomas Rabe, chief executive of the German media group Bertelsmann, which is a parent company of Penguin Random House, said on Tuesday:
"We believe that these memoirs could well become the most successful memoir ever."
"Becoming" was published in 31 languages and sold 7 million copies in 2018, and but the Obama title an additional 3 million copies since New Year's 2019.
Michelle Obama's memoir sells more than 10m copies https://t.co/SmZ5innvHR— The Guardian (@The Guardian) 1553611064.0
The "Becoming" audiobook, read by Obama herself, also became the fastest selling ever by the media company.
Sales of @MichelleObama's Becoming and "substantial" growth for audiobooks drove revenues up at Penguin Random Hous… https://t.co/sTfUs8sO9C— The Bookseller (@The Bookseller) 1553606100.0
Bertelsmann beat out Rupert Murdoch's HarperCollins and the CBS-owned Simon & Schuster in a 2017 bidding war for the rights to Barack and Michelle Obama's biographies at a cost of $65 million, the most ever for U.S. presidential memoirs, according to The Guardian.
Readers agreed that her book's acclaim was well-deserved.
@germanotes It was one of the best books I’ve read. Her voice shines through - warm, funny, inspirational.— steenah (@steenah) 1553625882.0
@germanotes @TassajaraRd It is the best memoir I’ve ever read, beautifully written. A thorough pleasure, great love… https://t.co/WNKaVfwqSq— Patricia Arabia (@Patricia Arabia) 1553626155.0
@thebookseller @alisonbav @MichelleObama Fabulous book. So well written.— Tracey MacPherson (@Tracey MacPherson) 1553638797.0
The momentum for sales is still increasing.
@germanotes Let me go clear the shelf and buy mother's day gifts.... we can't wait until she comes to @CityofAtlanta— Tameka Osabutey, EdD (@Tameka Osabutey, EdD) 1553632468.0
@germanotes Read it. Real, no gold rooms, no bragging. Just real!— F.A. (@F.A.) 1553631846.0
@germanotes It was an excellent read. Almost like having a conversation with her.— tags7453🇺🇸 Dogs leave pawprints on our hearts🐕 (@tags7453🇺🇸 Dogs leave pawprints on our hearts🐕) 1553625590.0
@germanotes I’ve always said the Black women are some of the most powerful human beings on the face of the earth. T… https://t.co/HQ80kQbBWA— Trina Fletcher, PhD (@Trina Fletcher, PhD) 1553633022.0
@thebookseller @MichelleObama I’m elated to have received this book last weekend as a gift! I’m in awe!… https://t.co/pZ83tj6Ixx— His Heiress & Co. (@His Heiress & Co.) 1553625875.0
The German media group is expecting Barack Obama's first post-presidency book reflecting on his two terms inside the White House will easily become a bestseller.
The 44th president said in passing:
"I'm at the tail-end of writing my book now."
Barack Obama’s White House memoir is expected to publish by the end of this year, Penguin Random House says https://t.co/qMiBYYZUYK— Sara Germano (@Sara Germano) 1553602149.0
@germanotes So looking forward to reading Obama's memoir.💙— Marlene🖤💛 (@Marlene🖤💛) 1553624566.0
The Obamas announced last May that they have signed an agreement with Netflix to produce TV series and films for the entertainment service, with content including scripted and unscripted series, documentaries, docu-series, and features.