Apple's New Ad For Their 'Thinnest' iPad Pro Ever Has Viewers Feeling Super Uncomfortable

Meet the new iPad Pro: the thinnest product we\u2019ve ever created, the most advanced display we\u2019ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it\u2019ll be used to create.

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@tim_cook The symbolism of indiscriminately crushing beautiful creative tools is an interesting choice.

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@tim_cook "iPad crushes the soul of humanity"

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A lot of backlash at this Apple iPad ad.\n\nJustified. Breaking musical instruments is an imagery you associate with Taliban.

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@tim_cook This video does not spark joy

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@tim_cook \u201cCrushing obsolete creativity\u201d\n\nIs that really the message you want to pass on? Seriously?

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Apple has unintentionally made one of the most fitting and revealing advertisements of the modern era.\n\nMy god. This horror perfectly encapsulates the feeling of life as the powerful wreak escalatingly careless and clueless destruction.

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That nobody at Apple looked at this nightmare and vetoed it is everything you need to know. They were just in a hurry to sell some dumb, barely updated version of an old product and thought people would enjoy the visuals. And they gave us a perfect discordant horror show image.

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The most frightening thing about about our crisis is that the powerful are increasingly clueless while more powerful and wealthy than ever. That\u2019s what nepotism and rigged markets will get you.\n\nAnd they\u2019re the ones with their hands on the hydraulic press.

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And it\u2019s all condensing, destroying, taking away even the things that mattered most and replacing them with digital avatars that aren\u2019t even real.\n\nAll while saccharine music plays, which just adds to the offputting nature.\n\nPerfect. No notes. Keep \u2018em coming.

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@tim_cook I can't relate to this video at all. It lacks any respect for creative equipment and mocks the creators.

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Nobody at Apple cares anymore

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Wacom, Adobe and now Apple \ud83d\ude43

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@tim_cook Crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice.\n\nMaybe for the next Apple Watch Pro you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, "God is dead and we have killed him"

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@tim_cook Everything beautiful, charming, and analog will be destroyed by a flat black screen\n\nYou must never see a sculpted bust\n\nNever hear music from an actual instrument\n\nNever feel the texture of real things\n\nA silicon slab (and Tim Cook) will permanently stand between u and the world

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@tim_cook I just don't get it. A video about crushing beautifully crafted instruments beloved by creators?????

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@tim_cook This ad effectively convinced me I need less technology in my life.

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@tim_cook Demonic inversion\n\nYou say "Just imagine all the things it\u2019ll be used to CREATE"\n\nBut the video shows a thousand beautiful things being DESTROYED

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@tim_cook I love playing musical instruments. Give me a piano or a guitar, and I can spend hours practicing or creating music.\n\nWith paper and pencils, I can draw endlessly.\n\nI used to feel the same about the iPad, but now I realize I was mistaken.

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