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Emma Watson Responds After Being Accused Of 'Performative Activism' With Her #BlackoutTuesday Instagram Posts

ANGELA WEISS/AFP via Getty Images

Actress Emma Watson was under scrutiny for her participation in the #BlackoutTuesday campaign on social media.

The campaign is a Black Lives Matter initiative in which social media users go silent by pausing content and posting black squares for the day to amplify Black voices.

But when she posted three consecutive black squares with white borders around each post seemingly for aesthetics on her Instagram page, the Little Women actress was accused of performative activism—a pejorative used primarily for influencers exploiting a cause to elevate their social media presence.

One disappointed follower commented:

"black lives matter is not an aesthetic for your instagram."

BLM became more relevant than ever with nationwide protests against racial bias and the killings of Black people—like Breonna Taylor and George Floyd—by law enforcement.

Reaction to the #BlackoutTuesday initiative was also criticized as a whole. Some argued the abundance of black squares without pertinent information to express solidarity only cluttered social media feeds. And the frequency of dispensing BLM hashtags without resources only negated community organizing efforts.

Some of Watson's followers were disappointed in not seeing substantive information beyond the hashtags—#blackouttuesday #theshowmustbepaused #amplifymelanatedvoices #amplifyblackvoices—with her otherwise blank posts.

Some suggested she add links to donation sites or petitions or share the work or quotes of Black people who have contributed to the arts, culture and society.

Others wanted posts with receipts for Watson's own donations.

@emmawatson/Instagram

One user wrote:

"Go girl give us nothing!"

@emmawatson/Instagram

Another wrote:

"Girl I know that Little Women cheque hit."

The backlash continued on Twitter.


Watson responded to the criticism, writing:

"I stand with you."

The caption accompanied a post acknowledging she still has a lot to learn about institutional racism.

She also voiced her determination to try harder to educate herself.

"There is so much racism both in our past and present that is not acknowledged or accounted for."
"White supremacy one of the systems of hierarchy and dominance, of exploitation and oppression, that is tightly stitched into society. As a white person, I have benefited from this."
"Whilst we might feel that, as individuals, we're working hard internally to be anti-racist, we need to work harder externally to actively tackle the structural and institutional racism around us."
"I'm still learning about the many ways I unconsciously support and uphold a system that is structurally racist."
"Over the coming days, I'll be using my bio link and Twitter to share links to resources I've found useful for my own researching, learning, listening."

She concluded with:

"I see your anger, sadness and pain. I cannot know what this feels like for you but it doesn't mean I won't try to. – Emma."
View this post on Instagram
I stand with you.
A post shared by Emma Watson (@emmawatson) on Jun 2, 2020 at 4:03pm PDT

Her response resonated with followers, with one expressing:

"emma SPEAKING FACTS love you."

And after one user told her to put her money where her mouth is, @farahabed99 responded.

One fan reminded critics that the actress had always been an ally.

Watson said she held off on posting until after #BlackoutTuesday ended in the U.K. then shared works from Black artists.

View this post on Instagram
I was holding off posting until #blackouttuesday ended in the UK.⁣ ⁣ The Artwork of my brilliant dear friend @fahamupecou “White Lies, Subtleties, Micro-Aggressions, and Other Choking Hazards"⁣ ⁣ B R O K E N O P E N (poem + text from the series BLACK MATTER LIVES) by Dr Fahamu Pecou⁣ ⁣ broken⁣ broke and hoping⁣ broke in, hoping⁣ broke.⁣ end.⁣ hoping...⁣ bro! kin hopin'!⁣ broken...⁣ hopin.⁣ broken.⁣ open.⁣ broken open!⁣ (Break)⁣ ⁣ “We can not be broken. We do not break. For too long we've been afraid that their violence would end us. But we are still here. Some they took, but they've all come back. They never truly left. We never truly leave. Like the police and other systems they've weaponized against us, the names of those they tried to silence go off in their ears like nuclear bombs. Names that swell in their throats and linger until they can no longer breathe. So let us haunt their dreams and their waking moments alike. Say their names: Ahmaud Arbery. Breonna Taylor. George Floyd. Let them see us. Let them hear us. No friends, we have nothing to fear. An army of Egungun warriors walk amongst us. They have tried, and for centuries they have failed to violate us... to silence us. This is not breaking. This is opening. The cracks are windows. The holes are doors. Shine your light through." - Dr. Fahamu Pecou⁣ ⁣ Say their names #AhmaudArbery #BreonnaTaylor #GeorgeFloyd
A post shared by Emma Watson (@emmawatson) on Jun 2, 2020 at 4:00pm PDT


View this post on Instagram
@edward_enninful @britishvogue ❤️
A post shared by Emma Watson (@emmawatson) on Jun 3, 2020 at 12:31am PDT

Her efforts to do better indicated to many that she is listening and heard their words.