Giving birth is one of the most intense, stressful, painful things any human can go through, which is why a new trend during childbirth may take some people by surprise.
New studies have revealed many women are trying to get their makeup done before giving birth, even to the point of applying it while having contractions.
A study by Cosmetify recently revealed that a 64% of women get some sort of beauty treatments before giving birth.
Their reasons are fairly easy to understand: right after they've given birth, a huge number of photos will be taken, they'll be visited by extended family and friends, and they don't want to look as sick as they almost certainly feel.
While many are pointing out the obvious flaws in a society which makes women feel they need to look good mere moments after giving birth, other women have welcomed the distraction from the pain of labour.
New York makeup artist Alaha Karimi told ABC News:
"I went to the hospital at 7:30 a.m., and I was in labor for a total of 10 hours that day. I had an epidural around 8:30 or 9:00 a.m., so when it started to wear off, I needed something to distract myself from the pain."
Many new mothers and makeup vloggers have posted photos of themselves applying their makeup while in their birthing rooms.
Feeling the makeup would make them more comfortable, many women had an assistant to help them get gussied up before the big moment.
Other women waited until after giving birth to throw on some mascara.
Some Twitter users totally understood the trend:
Others felt applying makeup to give birth was taking things a step too far:
Ultimately, whatever makes a woman most comfortable while delivering should be accepted by all.
Hopefully, this trend doesn't become a new hoop women already in substantial amounts of pain feel they have to jump through.
reply to @denairport/Instagram
reply to @DENAirport/X
@realDonaldTrump/Truth Social