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Lyft is doing their part in encouraging people to vote for the U.S. midterm elections by offering discounted and free rides to polling locations.
The ride-sharing company is partnering up with Vote.org, Nonprofit VOTE, TurboVote to help spread awareness of their non-partisan promotion that would offer a 50% discount for voters on November 6.
PSA: 50% off Lyft rides on Election Day (Nov. 6)!!!! https://t.co/RWe1DQdU9m— Jaclyn Corin (@Jaclyn Corin) 1535052375.0
The company also said they will team up with nonpartisan, nonprofit partners like Voto Latino and offer free rides for those living in underserved communities who often struggle with getting to the polls.
Let’s all work together to knock down as many barriers to getting to the polls as possible on Election Day. If you… https://t.co/SzctfuIjtj— Misha Collins (@Misha Collins) 1535069121.0
Tech Crunch noted that the new initiative is addressing the participation problem indicated in the U.S. Estimates from the Center for Information.
According to Civic Learning and Engagement, 15 million voters didn't participate during the 2016 election because they couldn't find a way to get to the polls.
Lyft hopes to solve that problem come November.
@TheDemCoalition @lyft @MichelleObama Lyft got yourself a customer from here on out!!! See everyone ❤️ Wins!!!! Hate dies!!!!!!— IT’S TIME!!!📣🔊🔔 (@IT’S TIME!!!📣🔊🔔) 1535072948.0
The company is also partnering with other groups to help voters register and educate them on voting initiatives.
Tech Crunch listed the various partnerships:
Through a partnerships with When We All Vote and National Voter Registration Day the company intends to remind passengers about voter registration deadlines; give drivers voter registration handouts and voter information at Hub locations; offer in-office voter registration for employees; and offer online voter information through the company's partner organizations.
@TheDemCoalition @lyft @MichelleObama This is awesome!— maggiebleu (@maggiebleu) 1535075666.0
Mike Masserman, the head of social impact for Lyft, said the service is now available in all 50 states with statewide coverage in 48 states, according to Fortune.
"It's absolutely essential that we will be nonpartisan in doing this. We want to make sure everyone's voice is heard in this election."
People are responding favorably to Lyft's voting incentive.
@JaclynCorin @DonCheadle Spread the word!— Christina Garrison (@Christina Garrison) 1535072073.0
@JaclynCorin @BrianKempGA If you're going to book a ride with @Lyft, the sooner you make the booking, the better your chances.— Sean Flanagan (@Sean Flanagan) 1535133706.0
@TheDemCoalition @lyft @MichelleObama @lyft just won a customer!— Kerry ivory (@Kerry ivory) 1535070247.0
There are no more excuses. If you need a lift, you know who to call.
@bengleib @lyft 50% off @lyft rides to vote on Election Day. Vote like your life depends on it...#Vote— Doris Barkin (@Doris Barkin) 1535120837.0
@mishacollins @lyft I love Lyft! Use them pretty much every time I go outta town. They ARE great, and this is amazing! #VOTE— Wendy Loo *INDY* Who (@Wendy Loo *INDY* Who) 1535074185.0
Yessss Lyft. I’ll also be taking off Election Day to help drive some folks around. Living my life a quarter mile… https://t.co/N11kRe732H— Bryan Harnsberger Psy.D (@Bryan Harnsberger Psy.D) 1535030961.0
Kudos to @lyft ! They are providing Free Transport on Election Day to anyone in need! 👏👏👏👏👏👏👏👏👏👏👏👏 retweet, spread… https://t.co/Diui60DIhn— Samantha Mathis (@Samantha Mathis) 1535127548.0
Thanks to Lyft, we're going places that will help shape the future of our country.
H/T - GettyImages, Fortune, Techcrunch, Twitter