In these days of technology and social media, companies need to learn honesty is the best policy. It's time for tricky PR stunts to go away.
We all loved Mad Men, but the days of fooling consumers with slick ad campaigns and cutesy promotional stunts are over. People simply want the truth, but it seems MoviePass didn't get the memo. This week they sent a strange email to subscribers that didn't address any concerns such as being sued for alleged fraud, an investigation New York authorities, and multiple complaints from customers for some sketchy business practices.
Instead they threw it all to the dogs... literally. The company sent out and email that has people scratching their heads, and no, it's not because of fleas.
When subscribers opened the email they were met with this dog. (Yes, she is adorable but that is beside the point.)
And with it this silly little note:
Woof! I'm Chloe, the Director of Barketing at MoviePass. I'd like to explain why from time to time you may have had a "ruff" experience with us but it turns out that I'm a dog and I can't talk. What I do know is that I see these humans working like crazy to make MoviePass better and better for you as fast as possible. They are so grateful for your membership and support while they work it out. We're listening. We're learning. We're changing.
Yeah, we're pretty embarrassed too and the people are not amused.
Okay, normally I wouldn't go to the trouble to call out a silly corporate email, but this is so impressively tone-d… https://t.co/tPrLOUI4EI— Tasha Robinson (@Tasha Robinson)1541638151.0
@TashaRobinson Yeah, that's a bad boy.— wulfgar111@BookTube Games - Team Derry, Maine (@wulfgar111@BookTube Games - Team Derry, Maine)1541638363.0
.@MoviePass’ latest tactic to deal with irate customers? “You can’t yell at a dog, right? Right?!” https://t.co/pZjmO7Ww1w— Max Walker (@Max Walker)1541638975.0
Well, Chloe is pretty cute.
I cant see movies with #moviepass anymore but that’s okay because they’ve had a “ruff” time and they are just a dog… https://t.co/X37x3lXIza— Jack Cash (@Jack Cash)1541634380.0
@MoviePass DO NOT PANDER TO ME WITH A CUTE DOG. It's insulting and I hate you even more now. https://t.co/8JKqZmZ1ne— EmilyOnTheCouch (@EmilyOnTheCouch)1541636048.0
@egriffith @MoviePass @MoviePass_CS The dog email just adds insult to injury.— Kim 📚 (@Kim 📚)1541639434.0
Hey now, don't blame the dog.
Hmmm actually it does make sense for MoviePass's mascot to be a weirdly self-righteous dog delivering a non-apology… https://t.co/ETCGt7Doe2— Dara Kaye (@Dara Kaye)1541634405.0
It's hard to send an email blast with paws.
MoviePass already seemed too sketchy to deal with. Then they had to bring a dog into it. https://t.co/s2pqilhnN0— Bryan Bishop (@Bryan Bishop)1541638105.0
I guess I'm paying $9.99/month for occasional emails from an adorable dog. I've been patient with MoviePass, but ~1… https://t.co/uKcyMJWunC— ⚡Taylor Kuykendall (@⚡Taylor Kuykendall)1541681100.0
Whatever. That dog may as well run @MoviePass— Tommy Cash (@Tommy Cash)1541660479.0
This is a real email from a real company. At least, I’m not sure how real #MoviePass is anymore. Who is running thi… https://t.co/ZrvI8AdPdj— André Hutchens (@André Hutchens)1541644467.0
@ac_hutchens @MoviePass @MoviePass_CS Changing to what? Worst #CustomerService. Worst #membership Worst #perks More… https://t.co/v5lSFfqAf0— reelbeardednews (@reelbeardednews)1541657819.0
It might be time for Chloe to retire and let the humans take some responsibility.