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Justin Bieber Slams 'Trash' H&M For Selling Merch With His Face On It Without Permission

Bieber called out H&M in an Instagram story—but the retailer denies any wrongdoing.

Justin Bieber
Theo Wargo/Getty Images

Justin Bieber slammed Swedish clothing retailer H&M on Monday, claiming that the brand did not have his permission for their new "trash" clothing and accessories that feature his name and likeness.

In a story posted to Instagram, Justin said:

"I didn't approve any of the merch collection that they put up at H&M... all without my permission and approval."
"SMH I wouldn't buy it if I were you."


He followed up with:

"The H&M merch they made of me is trash and I didn't approve it."
"Don't buy it."


Some on Twitter agreed with Bieber and believe that H&M shouldn't sell the merchandise if it wasn't approved.

Others, however, still want the merch regardless.

In an email to Forbes, a representative for H&M stated that the company "followed proper approval procedures" as it does "with all other licensed products and partnerships."

Update: It seems that the merchandise is no longer available for purchase.