Justin Bieber slammed Swedish clothing retailer H&M on Monday, claiming that the brand did not have his permission for their new "trash" clothing and accessories that feature his name and likeness.
In a story posted to Instagram, Justin said:
"I didn't approve any of the merch collection that they put up at H&M... all without my permission and approval."
"SMH I wouldn't buy it if I were you."
@justinbieber/Instagram
He followed up with:
"The H&M merch they made of me is trash and I didn't approve it."
"Don't buy it."
@justinbieber/Instagram
Some on Twitter agreed with Bieber and believe that H&M shouldn't sell the merchandise if it wasn't approved.
he didn’t approve so they shouldn’t be profiting off of him. end of story
— elle⁷ // CLOUD DAY (@jbstete) December 19, 2022
WITH Purpose and Changes merch Justin did a collaboration with them. He approved all the merch for the purpose and changes H&M to sell. With the Justice tour stuff Justin didn't do a collaboration with them at all
— Hannah (@HannahP31487828) December 20, 2022
Shameless of h&m to do this. Not really a huge fan of the biebs but i remember the jenner sisters doing this and people were furious. Regardless of how you feel about anyone they should be given the same respect ( artist wise) if he didn’t acknowledge this then it’s wrong
— BETTER BY ZAYN :ALWAYS MY NUMBER 1 (@Zayngalforevah) December 19, 2022
We stand with Justin
— king kylie (@d3sh4un) December 19, 2022
he’s right, it’s hideous
— bae (@REMOBVlOUS) December 19, 2022
I’m sorry but it’s obvious they didn’t get approval, it looks like knock offs of knock offs
— majadi patrick (@majadi_patrick) December 19, 2022
Others, however, still want the merch regardless.
Yes he didn't approve... i get it... Lol but "it's trash"???? Sir don't lie coz I want everything.
— Imprint 🦄 (@IAm_NicNyovest) December 20, 2022
I am going to buy
— CAT (@cozyaliensuper) December 20, 2022
Us barbz will buy the merch! We love it chii 🦄
— Aimar (Taylor's version) (@aimar1829) December 19, 2022
bruh let us stay with our affordable merch
— ashly 🐇 (@tuckersgirlinny) December 19, 2022
I would buy it for collectors value cuz once it gets taken off the shelves due to backlash trust it will be on eBay.
— RICARD☕️ (@ARTISemoji) December 19, 2022
In an email to Forbes, a representative for H&M stated that the company "followed proper approval procedures" as it does "with all other licensed products and partnerships."
Update: It seems that the merchandise is no longer available for purchase.