The mega music star is romantically linked with Kansas City Chiefs tight end Travis Kelce, and she was often shown on jumbotrons and live broadcasts watching her beau absolutely killing it on the pitch with his gameplay.
However, some hardcore NFL fans were more fixated on Swift and griped about the highly publicized coupling, even booing during games whenever the camera panned to her in the VIP suites watching with fellow celebrities and family members.
On Sunday, the Chiefs secured their spot in the 2024 Super Bowl after destroying the Baltimore Ravens at the AFC Championship game, which only exacerbated the resentment aimed at Swift when she unashamedly ran out onto the field to embrace Kelce and celebrate his team's victory.
Mounting tensions from fans–particularly from the losing team on Sunday–led to hecklers yelling at the singer and accusing her of "ruining football."
News flash: She didn't.
The host of The Herd defended the "Bad Blood" singer and perfectly described the bitter guys perpetually whining about her as "weird, lonely, insecure men.”
You can see a clip here.
Cowherd continued addressing incels:
"The fact that the world's biggest pop star is dating a star tight end, who had one of his greatest games ever, and a network puts them on the air briefly, that it bothers you, what does that say about your life?"
He called out those who constantly complain that they "just want to watch football," as liars.
"You're lying. That's not true," said Cowherd and explained:
"A football telecast is not just football. In fact, the commercials for four hours before the Super Bowl will be widely watched."
"Did you know statistically in a three-and-a-half-hour playoff broadcast or a regular season broadcast just 18 minutes are actual football."
Surprised viewers did a double take and commended Cowherd for his on point analysis.
Cowherd noted that The New York Times compiled an analysis of media coverage and found that Swift averaged less than 25 seconds of airtime during NFL broadcasts of the Chiefs games she attended.
In contrast, Cowherd pointed out the inherent double standard of how male celebrities like Matthew McConaughey, Drake, Spike Lee, Eminem, and Jack Nicholson who attend sporting events are celebrated.
"But a talented and beautiful woman is on the air—one who would never pay attention to lonely men—and it bothers them," Cowherd maintained.
The host cited an "uncomfortable" statistic regarding incels whom he referred to as "sad guys" and revealed that "50% of men never have real intimacy with a woman."
"That means the other 50% have multiple intimate relationships with women."
"And the ones that don’t are angry and sad and lonely, and they are often misogynistic and resent women who didn’t give them the time they think they deserve.”
You can watch the segment from The Herd in full, here.
Colin tells Taylor Swift haters to shake it off, Dan Campbell receiving too much hate? | THE HERDyoutu.be
"Judge people by the silly things that bother them," said Cowherd, and concluded with:
"This says nothing, the anger, this says nothing about Taylor Swift."
"It says everything about the men bothered by it."
Taylor Swift Hair Flip GIF by MOODMANGiphy