Little Caesars showed their appreciation for a customer by sending him a special gift in the mail.
A TikTok video of him opening the enormous package from the fast-food pizza chain and revealing the hair-raising surprise went viral on the internet.
You can call it genius marketing or nightmare-inducing.
TikToker Wes, a.k.a. @westheghost, went with the former by calling it "one of the scariest things" he's ever received in the mail in the video's caption.
"Thank you, @littlecaesarspizza, for sending one of the scariest things I have ever received in the mail."
Thank you @littlecaesarspizza for sending one of the scariest things I have ever recieved in the mail! 🍕@stinkymegan #foryou #pizza #JetPuffedSmourth
"Little Caesars sent me a package today," he said at the start of the clip. "I don't know what's in it. Let's find out together."
Wes claimed the restaurant chain sent him the gift for no apparent reason other than the fact it might be because he was "such a big fan."
He opened the box and found, much to his dismay, a body. Well, a plush, life-sized doll...of him."
According to an accompanying letter inside the box, the doll was a replica of Wes, in honor of their "Pepperoni AND Cheese Stuffed Crust Pizza."
The note encouraged Wes to make his "doppelganger run all your errands so that you can stuff your day with fun stuff like our Stuffed Crust Pizza."
Wes interjected in shock, "What? that's ME in the box?!"
He finished reading the note, which was signed off with:
"P.S. Did we get the face right? From your favorite stuffed crust people, Little Caesars."
Before revealing the doll, he prolonged the suspense by showing the T-shirt that also came in the box. The orange Tee read, "Let's get stuffed," with the store's logo.
"I'm not ready for this part," Wes said, finally moving back over to the package for the grand reveal.
And then he pulled out this.
TikTokers were in stitches over the bigger than life-sized doll of Wes.
Users attempted to summon the doll to life.
It turns out Wes was not a random recipient of the fast-food chain's customized token of appreciation.
Another clip on his page revealed the Little Caesars' TikTok account follows only one user.
That's right. It's Wes.
what do you give to the man who has everything? @littlecaesarspizza #HotwireHotelGoals #HotwireHotelGoals #littlecaesars #pizza
And they have quite a rapport.
It may have been a creepy gesture, but it sure was an epic gift from the popular pizza restaurant.
Top that, Domino's!