Skip to content
Search AI Powered

Latest Stories

Elijah Wood Slams AMC For 'Penalizing People With Lower Income' With New Seat Location Pricing

Elijah Wood; AMC theatre marquee
Chelsea Guglielmino/WireImage/Getty Images; Noam Galai/Getty Images

The 'Lord of the Rings' star is calling out the movie theater chain over their controversial new 'Sightline' initiative.

Elijah Wood has spoken out against AMC theaters for introducing a new tiered pricing system that he believes is "penalizing people with lower income."

The Kansas-based movie theater chain with locations around the world is about to start implementing a change in the way moviegoers can maximize their experiences in theaters.


Sightline at AMC is a new seat pricing initiative that will benefit patrons selecting prime seats in auditoriums if they pay a little extra on top of the standard admission cost.

Touted as the "next evolution of value pricing," AMC will offer three options: Standard, Value and Preferred seating.

The seating model is based on live event venues like Broadway houses or concert arenas, where the price of a ticket depends on where audience members select seats.

But unlike the coveted seats near the front of the stage in live theatrical events, the front row in movie theaters is undesirable.

As such, Sightline will charge less for front-row seats and more for the ones located in the preferred middle sections in AMC auditoriums.

The "Standard" seats will be sold at the regular admission cost, and the "Value" seats will cost less.

But opting out of the upgrade and sitting up front will still come at a cost as patrons will be forced to crane their necks upward for 2+ hours.

Patrons selecting "Preferred" seating will sit at an optimal vantage point if they are willing to shell out a few more bucks.

Those who are members of the AMC Stubs A-List rewards program can select Preferred Sightline seats at no additional cost.

But is it all worth it?

Elijah Wood doesn't think so.

In fact, the Lord of the Rings actor thinks the hierarchical seating arrangement will breed resentment.

On Monday, he tweeted:

"The movie theater is and always has been a sacred democratic space for all and this new initiative by @AMCTheatres would essentially penalize people for lower income and reward for higher income."

The average moviegoer couldn't agree more.




While streaming movies from the comfort of one's home has deterred people from physically going to the cinema post-pandemic, some users think Sightline would be a further detriment to movie theater ticket sales.


Others, however, think Sightline is a worthy solution for audiences who want more control in their moviegoing experience.

In the official AMC press release, the company's Chief Marketing Officer Eliot Hamlisch said:

"Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experience-based pricing and another way for moviegoers to find value at the movies."
"While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing."
"Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one."

AMC has already launched Sightline in select markets across the country and is expected to continue expanding until the end of the year.

For those wishing to avoid making a decision about where to sit and pay accordingly, there's some good news.

The AMC website states that the Sightline program is applied to all showings that begin after 4 p.m. at select locations and "is not available on Discount Tuesday at AMC."

Fancy a matinee?

More from Entertainment/tv-and-movies

Jesse Watters
Fox News

Jesse Watters Dragged After Adding Another Mind-Boggling Rule For 'Real Men'

Fox News host Jesse Watters, who is apparently an authority of what it means to be a manly man, gave jazz hands to make a point about how "real men" should or shouldn't wave.

The target of his ridicule was Tim Walz, the enthusiastic Democratic Minnesota governor and vice presidential candidate who often greets the public by raising both hands in the air to wave.

Keep ReadingShow less
Screenshots of crowd at town hall and Rep. Mike Flood
@MorePerfectUS/X; KETV NewsWatch 7

GOP Rep. Goes Viral For His Response To Crowd Chanting 'Tax The Rich' At Town Hall

Nebraska Republican Representative Mike Flood was criticized following his incredulous response to a crowd that chanted "Tax the rich!" during a town hall meeting.

The Columbus High School auditorium hosted the town hall on Tuesday evening, drawing "nearly 380" attendees, according to local network KETV Omaha. The event was lively, with Flood facing both sharp criticism over Trump administration policies and some appreciation for showing up in person.

Keep ReadingShow less
Elon Musk
Andrew Harnik/Getty Images

Awkward Typo In Elon Musk's Bizarre 'Education Department' Trump Meme Is A Total Self-Own

Billionaire Elon Musk was widely mocked after he celebrated President Donald Trump's executive order to begin to dismantle the Department of Education (DOE) by posting a meme of Trump at the department's grave, only for an awkward misspelling to get all the attention.

Polling indicates that eliminating the Education Department is largely unpopular, with 60% of registered voters opposing the move, according to a Quinnipiac University survey conducted March 6-10. Support stands at 33%, with opposition particularly strong among Democrats—98% oppose it, while just 1% support it.

Keep ReadingShow less
JB Pritzker; Donald Trump
Jacek Boczarski/Anadolu via Getty Images; Anna Moneymaker/Getty Images

Dem Governor Reveals Trump's Bonkers Demand In Exchange For Equipment During COVID

Illinois Democratic Governor J.B. Pritzker revealed during a speech this week that he clashed with President Donald Trump during the first Trump administration after Trump promised necessary medical equipment during the COVID pandemic on the condition that Pritzker praise him publicly.

Five years ago, the United States was grappling with the initial impacts of the COVID-19 pandemic. The country had entered shutdowns that had severe economic consequences, leaving businesses and industries on the brink of collapse.

Keep ReadingShow less
Scrabble tiles spelling the word scam
Scam spelled with scrabbles on a wooden table

People Break Down How They Realized An Entire Industry Was A Total Scam

We unfortunately live in a world where scams are on the rise.

Thankfully, some of them are pretty easy to detect, such as an automated call from the IRS telling you a warrant is out for your arrest, or an email claiming to be from Amazon or the USPS asking for your credit card information, only to look closer and see the email address is a yahoo account.

Keep ReadingShow less