Skip to content
Search AI Powered

Latest Stories

WATCH: Pink 'Unicorn' Is Paraded Around NYC in PR Stunt

WATCH: Pink 'Unicorn' Is Paraded Around NYC in PR Stunt

Drop, a new phone app that lets you accumulate points towards cash rewards and gift cards, is facing a social media backlash after a live advertising campaign drew sharp criticism.


As part of a PR stunt, a horse that was dyed pink and affixed with a horn to resemble a unicorn was paraded around New York City on a dreary, rainy Tuesday.

The "unicorn" was spotted around various parts of the city:

Many on Twitter and Instagram called out the company for animal cruelty, noting that the horse looked "sad:"

After animal owners embraced the fad of dyeing their pets' hair in years past, many activists noted that some dyes can be toxic for pets, while using food coloring or natural dyes from fruit and vegetable products is the safer route. In recent years, several states have even enacted laws that forbid the dyeing of animal fur using dyes meant for humans. But even if you use "safe" dyes, not every animal can handle the stress of the dyeing process, especially small animals.

It's unclear whether the Drop marketing team used an animal-safe dye on the horse in question, but for many it's beside the point:

It certainly garnered attention for the app, but probably not the kind they were looking for:

After the backlash, Drop sent Gothamist a statement saying that it was luckily just a one-day event, and that "Eloise the Unicorn" usually spends her days on a farm in Connecticut:

"We put this event on in honor of our US launch this month. We wanted to delight New York City with a surprise of a unicorn, and hand out some free cash, too. The app allows users to collect points spending as they normally do and convert it into cash rewards, like an Amazon gift card.

Unfortunately, the weather wasn't as good as expected, but Eloise the Unicorn is used to it on the 100 acre farm she lives on."

Hopefully for Drop and other companies hoping to use animals in their publicity stunts, a lesson has been learned.

Please SHARE this with your friends and family.

H/T: Twitter, Gothamist, All Pet News

More from News

Donald Trump
Chip Somodevilla/Getty Images

Trump Blasted For Announcing New Additions To The White House Lawn As Global Tensions Escalate

President Donald Trump was criticized after announcing that two new flagpoles would be added to the North and South Lawns of the White House—not the greatest look amid heightened global unease as tensions between Israel and Iran ramp up.

According to the Associated Press, Trump watched as a crane installed the newest flagpole on the South Lawn, remarking, “It’s such a beautiful pole.” He later returned to the site to salute as the American flag was raised for the first time.

Keep ReadingShow less
Screenshots of Donald Trump from CNN supercut
CNN

Trump Mocked For 'Two Weeks' Iran Deadline With Supercut Of All His 'Two Weeks' Promises

President Donald Trump has a history of promising to resolve problems within "two weeks," and a new viral supercut mocks him for all the times he's said as much—including right now with tensions in the Middle East higher than ever.

Trump said Thursday he will decide within two weeks whether to involve U.S. forces directly in the escalating conflict between Israel and Iran, citing what he called a “substantial chance” for renewed nuclear negotiations with Tehran.

Keep ReadingShow less
Lynda Carter; Screenshot of Donald Trump
Stephane Cardinale/Corbis via Getty Images; Newsmax

Lynda Carter Hilariously Channels Wonder Woman In Response To Trump's Claim About 'Undetectable' Planes

After President Donald Trump touted the U.S. military's "stealth" planes that he described as "undetectable," Wonder Woman star Lynda Carter responded to his claim with a funny quip sure to delight fans of her iconic character.

Earlier, Trump boasted about the military's capabilities in remarks to reporters in the Oval Office amid heightened concerns about the ongoing Israel-Iran conflict that is sending shockwaves throughout the Middle East and around the world:

Keep ReadingShow less
red flag with pole on seashore
Seoyeon Choi on Unsplash

People Break Down The 'Silent Red Flags' Folks Tend To Ignore In Relationships

A red flag has come to mean any warning sign in life, in addition to the literal red flags that are placed on beaches or industrial sites to warn people of danger.

People will respond to situations by saying, "That’s a red flag." But before that language evolved, they'd just call them "warning signs."

Keep ReadingShow less
Ted Cruz; Tucker Carlson
The Tucker Carlson Show

Tucker Carlson And Ted Cruz Get Into Shouting Match Over Iran In Bonkers Interview Clip

Texas Republican Senator Ted Cruz—a harsh Donald Trump critic-turned-MAGA minion—sat down with fired Fox News personality Tucker Carlson for the conservative influencer's self-produced online content,The Tucker Carlson Show, for the Tucker Carlson Network.

On Tuesday, Carlson shared a 1.5-minute clip revealing that things got contentious when the pair touched on the Trump administration's escalating tensions with Iran.

Keep ReadingShow less