Coca-Cola has experimented with the idea of coffee-flavored U.S. sodas in the past, never to very successful results.
However, thanks to "evolving trends and palates," the company thinks the country might be ready for another try.
Coca-Cola Blak, the company's 2006 attempt at coffee soda was a giant flop in America, but Nancy Quan, the Coke's chief technical officer, told CNN Business:
"That was a trend before its time. I don't think people were ready to have a coffee portfolio within the Coca-Cola brand."
@ezenteno Dope looking can.— Casey Gibson (@Casey Gibson)1558833223.0
In the past few years, Coke has been testing the waters internationally with a product called "Coca-Cola Plus Coffee."
The new drink has done well, perhaps due to its higher levels of coffee and caffeine than could be found in Blak.
@CocaCola Heard were finally getting coke+coffee in the US. Super excited— LewisWaldner (@LewisWaldner)1559337120.0
For people that don’t know coffee is HUGE in Vietnam. I found Coffee flavored Coke with 30% more caffeine. Just wha… https://t.co/b78V8DLv9U— Greg Alldredge (@Greg Alldredge)1559299902.0
Javier Meza, Coca-Cola's global chief marketing officer of sparkling beverages, thinks this outing with Coffee-Cola might be a more successful one:
"I believe that there's going to be a space for a Coca-Cola With Coffee."
Coffee and Coca-Cola! Two great tastes!! https://t.co/YEqkPQAED1— Sommerjam (@Sommerjam)1559261436.0
@WayneVenuto @CocaCola @CocaColaCo @CocaCola_GB There was a @pepsi version of this back in the 90s called #PepsiKona. I loved it.— J.Me Tran (@J.Me Tran)1559426717.0
But there were many people on Twitter who seemed to disagree with Coke's assessment.
So now it turns out that what we need is coke with coffee mixed together. Unbelievable!!! https://t.co/i0ykxXrInJ https://t.co/uuLsKMu8w4— Rafael Perez-Escamilla (@Rafael Perez-Escamilla)1559261573.0
@CNN We’re not. https://t.co/aiXhu2wbEs— Susie Draper (@Susie Draper)1559308004.0
@CNN https://t.co/1Y3oduXbwd— Stephanie Lapinski (@Stephanie Lapinski)1559308087.0
The internet seems filled with Americans who aren't eager to try coffee flavored Coke!
@CNN https://t.co/unBUloPNRw— Red With Hints of Blonde (@Red With Hints of Blonde)1559308731.0
@CNN https://t.co/CPYz6bB4Cf— holly💚 (@holly💚)1559308128.0
Perhaps this is a bad idea?
@BMonahanWSB @CocaCola Nope https://t.co/pdsfMPET3c— beckers22 (@beckers22)1559310479.0
For some Coke fans, however, the real question was whether coffee would be added to Coke's vanilla variant.
@CocaCola Okay so my mind is already blown by the announcement of Coke Plus Coffee... But Coke, I beseech you... Wi… https://t.co/YpbtmhqTJK— Rob Stark (@Rob Stark)1559370028.0
Coca-Cola has said it plans to expand Coca-Cola with Coffee to 25 international markets by the end of the year, so get ready for the next big flavor in soda!