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A random post that went viral caused Kylie Jenner to be unseated as the most followed/engaged with Instagram user of all time.
On January 4th, 2019, an account simply titled "@world_record_egg" appeared and posted a picture of a plain brown egg, saying "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌"
The egg went on to get over 52 million likes and ten million followers.
It then appeared to slowly start hatching:
It took a short detour during the Super Bowl:
Once the egg looked like it was about to crack, it revealed its true purpose.
World record egg egg breaks youtu.be
"Recently I've started to crack," says the egg.
"The pressure of social media is getting to me. If you're struggling too, talk to someone."
At the end of the video, the egg directed viewers to Mental Health America's website for help, should they need it.
Mental Health America politely thanked the egg.
We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight with an important message. Not ever… https://t.co/weCnPMO1BA— Mental Health America (@Mental Health America)1549253893.0
The egg himself, aka Chris Godfrey, gave an interview with the New York Times where he revealed that this would only be the first of many causes the egg would help promote.
People were thrilled to see the egg spotlight such an important issue.
@MentalHealthAm Not just America. Mental Health is a global issue in need of addressing.— Lorik Mullaademi (@Lorik Mullaademi)1549263461.0
@MentalHealthAm @MentalHealthAm My mother has bipolar disorder with psychotic features and she has been going throu… https://t.co/G1fwyZX2hc— Darth Diane (@Darth Diane)1549256264.0
@MentalHealthAm @hulu Thank you on behalf of all mental health pts. Worldwide. Not many like to "share", most still… https://t.co/T7plRiuxwg— loveroflife 🌊 🗽🌎❄🌊 (@loveroflife 🌊 🗽🌎❄🌊)1549305754.0
@MentalHealthAm Eggxcellent awareness campaign! Keep them coming— Stephen P. Villano (@Stephen P. Villano)1549290827.0
@hulu World Record Egg reveal 🥚 https://t.co/UTI456Ez9i #Hulu #WorldRecordEgg #TalkingEgg #EggGang https://t.co/QYnCcJQcau— Gia (@Gia)1549254418.0
Hulu will be featuring all future egg-pisodes of the social media sensation:
Are you eggcited for the reveal? Watch World Record Egg at 8PM PST on Hulu. 🥚 #EggGang https://t.co/uSn0mBJeNw— hulu (@hulu)1549249758.0
@hulu I’m egg cited for t@gged season 4 lol😂❤️— T@gged~Hannah~Macpherson (@T@gged~Hannah~Macpherson)1549266703.0
@hulu WHERE DO YOU FIND THIS I CAN FIND IT ON APPLE TV AND I'M REALLY UPSET— Tony Morrison (@Tony Morrison)1549253340.0
@hulu https://t.co/jW99jU8IgK— John K Steel ⚡️ SocialMediaTwit (@John K Steel ⚡️ SocialMediaTwit)1549250769.0
Because of the egg, Mental Health America was able to screen 5,000 people for mental health conditions in just one day.
🎉🎉 5,000 MENTAL HEALTH SCREENS 🎉🎉 Thanks to #TalkingEgg, MHA was able to screen over 5k people for #mentalhealth co… https://t.co/jYcQpmYL7I— Mental Health America (@Mental Health America)1549379922.0
The #WorldRecordEgg 'eggsplained'. Mental health ad campaign messaging at its finest, “Recently I’ve started to cra… https://t.co/T3LPxZHPP0— Jordan Porco Foundation (@Jordan Porco Foundation)1549310521.0
BEST REVEAL EVER. Well done @hulu 👏 #EggGang https://t.co/vqv0xGEj73— Sébastian Mogos. (@Sébastian Mogos.)1549257683.0
If you suspect yourself or a loved one is struggling with mental illness, now might be a great time to take this egg's advice.