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At this point, almost everyone whose job involves communicating online with their co-workers has either used Slack or has at least heard of it. The self-proclaimed "collaboration hub" has a long list of customers including 21st Century Fox, Liberty Mutual Insurance, and HelloFresh. Yesterday, the company unveiled a brand new logo, and people are not feeling it.
In case you're somehow able to keep away from Slack for more than 5 minutes, or you are really bad about updating your apps (yeah, I see you), then you might have missed Slack's new logo.
Yesterday afternoon, they revealed their re-imagined logo via Twitter and app update.
Ta-da! From today, Slack has a new logo, the start of a general refresh of our look. A little simpler, a little cle… https://t.co/Vzwx1PPeG1— Slack (@Slack) 1547664421.0
The tweet includes a GIF that shows the original, hashtag-style logo, turning into their new logo.
While it's not drastically different than the original, people feel as though it has lost some of its unique appeal.
Let’s play that fun new game: “Is it the new Slack logo or a random medical group?” #branding #slack #logo #design https://t.co/a4RldEJRO1— Christopher Grande (@Christopher Grande) 1547670242.0
New Slack logo is giving me some very church in a strip mall vibes https://t.co/iR1cCUMN2m— SAL (@SAL) 1547665009.0
New Slack icon vs Google Podcasts icon. Definitely not similar. Definitely. https://t.co/fJircpvnQ2— David ImeI (@David ImeI) 1547671639.0
If you want a brand to be friendly in a generic kind of way, there is a lot of gravity towards red, green, blue, an… https://t.co/7wBqyV6Zvz— Allen Pike (@Allen Pike) 1547668036.0
Others simply don't understand the need for the change.
@SlackHQ https://t.co/HOctwjojKl— Tadas Labudis (@Tadas Labudis) 1547675603.0
me looking at all the new updates to slack https://t.co/oXuOAH1Hcf— sean yoo (@sean yoo) 1547667992.0
the new slack logomark doesn't spark joy— alex medina (@alex medina) 1547668073.0
@SlackHQ Old logo Looks better 😜— Migo (@Migo) 1547676852.0
The company explained their reasoning in a blog post. Long story short, Slack thinks this new logo is simpler and more refined than the old logo.
While I understand their reasoning, I'll never stop missing the OG logo.