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Harry Styles hosted Saturday Night Live on November 16.
While doing so, he may have inadvertently blown up a real company's online brand.
One of the best-reviewed sketches of the night featured Styles being called into the office by his bosses at Sara Lee (the bakery company). Once there, it's revealed he's been accidentally posting personal comments and captions from the company account.
He leaves a comment on a picture of Nick Jonas which reads:
"Wreck me daddy"
And captions a Sara Lee post with:
"Feeling really depressed after threesome. What was supposed to be a fantasy ended up more rejection. Must get rid of toxic in community."
Sara Lee - SNL youtu.be
The sketch quickly found fans online.
Soon the Sara Lee Instagram feed was flooded with inappropriate messages like the ones featured in the sketch.
LEAVE SARA LEE BREAD ALONE I CANT BREATHEEZJSKSHS https://t.co/9SLweq3nfJ— becca 25 (@becca 25)1574010750.0
Harry Stiles has Sara Lee's comments section in shambles right now!! Nobody doesn't like Sara Lee!!!! #HarryOnSNL #saralee— Free Indeed (@Free Indeed)1573974982.0
When whoever is handling #SaraLee's Instagram account logs on tomorrow they are in for one hell of a surprise. SNL… https://t.co/n41Zi4oAmn— Giles Panton (@Giles Panton)1573975338.0
Many people became fans of Sara Lee specifically after watching Styles' character on SNL.
So who's adding #SaraLee to their grocery list? #HarryOnSNL https://t.co/a86qnEDTR3— Peyton Storm-Author- is writing #HardPressed💜 (@Peyton Storm-Author- is writing #HardPressed💜)1573970358.0
SNL didn't respond to requests for content concerning Sara Lee's Instagram issues, though Bowen Yang, who plays one of the bosses in the sketch, quickly sent out a message on Twitter.
Sara Lee disabling and deleting IG comments wow they really could have been THE bread for f*gs. 😞— Bowen Yang 杨伯文 (@Bowen Yang 杨伯文)1574013633.0
Bimbo Bakeries USA (Sara Lee's parent company) told The New York Post:
"We didn't participate in creating the skit and its content doesn't align with Sara Lee Bread's brand. But, we all know SNL pushes the envelope for laughs and we are taking it in stride."
i'm still trying to process how snl got harry styles to portray a sara lee social media handler that wants to "get… https://t.co/XtwCqoNF0B— sara (@sara)1573971654.0
The power of the writers who created this sketch couldn't be questioned.
I can’t believe @bowenyang and @juliothesquare made Sara Lee disable comments on their Instagram... we are winning.— Bedder (@Bedder)1574013766.0
lol Bowen and Julio brought down Saralee.— Joel Kim Booster (@Joel Kim Booster)1574018003.0
I laughed so, so hard at this. It shocked me in only good ways. Huge credit to @bowenyang for writing this and to S… https://t.co/x50mcV81pQ— Mark Harris (@Mark Harris)1574014557.0
Many people on social media did feel bad for the Sara Lee moderators that had to deal with this nasty fallout, however.
miss sara lee.... i apologize https://t.co/l3IpKyYgRC— ًsarah (@ًsarah)1573969352.0
Thoughts and prayers to the Sara Lee social media team. #HarryOnSNL https://t.co/JeZAacLdEe— Jamie (@Jamie)1573996495.0
On the bright side, it seems that Sara Lee will be enjoying a new wave of devoted, loyal fans...who have some fascinating interests!
the sara lee sketch is my new religion https://t.co/jTAddtTn5Y— kenzie (@kenzie)1573980343.0
THE REAL SARALEE DOESNT DESERVE THIS JSBXKDNSKHSKXNX https://t.co/aF2zyD8hL8— abby (@abby)1573975034.0
Rip Saralee IG PAGE LOL https://t.co/GQEqLidhQn— Tracey (@Tracey)1573972431.0
Apologies, Sara Lee.
If only we could all choose how we went viral!
Harry Styles new album Fine Line is available for pre-order here.