Harry Styles hosted Saturday Night Live on November 16.
While doing so, he may have inadvertently blown up a real company's online brand.
One of the best-reviewed sketches of the night featured Styles being called into the office by his bosses at Sara Lee (the bakery company). Once there, it's revealed he's been accidentally posting personal comments and captions from the company account.
He leaves a comment on a picture of Nick Jonas which reads:
"Wreck me daddy"
And captions a Sara Lee post with:
"Feeling really depressed after threesome. What was supposed to be a fantasy ended up more rejection. Must get rid of toxic in community."
The sketch quickly found fans online.
Soon the Sara Lee Instagram feed was flooded with inappropriate messages like the ones featured in the sketch.
Many people became fans of Sara Lee specifically after watching Styles' character on SNL.
SNL didn't respond to requests for content concerning Sara Lee's Instagram issues, though Bowen Yang, who plays one of the bosses in the sketch, quickly sent out a message on Twitter.
Bimbo Bakeries USA (Sara Lee's parent company) told The New York Post:
"We didn't participate in creating the skit and its content doesn't align with Sara Lee Bread's brand. But, we all know SNL pushes the envelope for laughs and we are taking it in stride."
The power of the writers who created this sketch couldn't be questioned.
Many people on social media did feel bad for the Sara Lee moderators that had to deal with this nasty fallout, however.
On the bright side, it seems that Sara Lee will be enjoying a new wave of devoted, loyal fans...who have some fascinating interests!
Apologies, Sara Lee.
If only we could all choose how we went viral!
Harry Styles new album Fine Line is available for pre-order here.
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Sara Lee's Instagram Filled With Influx Of Racy Comments Following Harry Styles' 'SNL' Sketch