A rock band's worst nightmare would have to be no one coming to any of their shows. And yet Threatin has purposefully done just that for his European tour.
No actual fans showed up to the band's concerts https://t.co/JWjhQmHL1m— Consequence of Sound (@Consequence of Sound)1541821203.0
Jered Threatin, the namesake of the 'band', booked multiple venues for a tour across Europe, on the strength of his number of Facebook likes, views on his YouTube videos, and assurances of advanced tickets sold. However, all these stats are easily bought or faked. At a show the band was scheduled to play in Bristol, they claimed over 180 advanced tickets were sold.
Come show time, the venue was empty.
@consequence maybe we just caught him midstream in his epic "fake it til you make it" story— hector octavio saenz (@hector octavio saenz)1542046300.0
@consequence Should have called it the “Trollin’ the World Tour” for accuracy.— Stupidity+ (@Stupidity+)1541822263.0
Fallen down a rabbit hole reading about that Threatin' band. https://t.co/RJFR18wESd— Luke Morton (@Luke Morton)1541782174.0
I was at the Threatin gig in Manchester and it was PACKED #Threatin @JeredThreatin https://t.co/SD6KlVnw1B— FrederickValentich (@FrederickValentich)1541872152.0
IMDB roasting Threatin like the rest of us https://t.co/OGbq9QvtJn— 𝕼𝖚𝖆𝖐𝖊 𝕯𝖆𝖉 (@𝕼𝖚𝖆𝖐𝖊 𝕯𝖆𝖉)1541945956.0
#threatin Audience shot from Threatin tour https://t.co/077e0rrhVG— Ian B (@Ian B)1541933023.0
If this happened once, it might be some kind of weird fluke. Yet it is the recurring story for this band's tour. At a show in Birmingham, one ticket was sold. In London, only three tickets were sold to people there to see the opening band.
And it's not like these arrangements are cheap. The band has to cover initial fees to pay the staff for the venue. Someone had to buy those fake Facebook likes and Instagram followers. Threatin's band is made of himself and for-hire musicians.
It all has a very "Tommy Wiseau" feel to it.
@guardian Did no one notice that the lead singer is also the drummer and guitarist in the video? Not quite a "band", yeah?— whendothehearingsstart? (@whendothehearingsstart?)1542033990.0
@SickChirpse The tour manager is his wife. https://t.co/yzooiHEqJQ— Tegan (@Tegan)1541805323.0
I think the worst part of this whole #Threatin scandal is that his jacket is pleather— robin goodfellow (@robin goodfellow)1542078056.0
Threatin actually cancelled a show that was probably going to draw something of a crowd. Shame https://t.co/POcnMt5wum— emily (@emily)1541949689.0
No one can tell for certain why Threatin has done this. Was it for publicity? As soon as the story broke, he started cancelling shows and put his social media accounts on private. Was it purely for a prank? If so, that's a lot of money to throw at a strange joke no one gets.
Bare minimum, he's won the respect of the internet.
I’ve spent too many hours of my life reading about Threatin the last 2 days, and it’s GREAT.— 𝕷𝖚𝖈𝖎𝖓𝖉𝖆 (@𝕷𝖚𝖈𝖎𝖓𝖉𝖆)1541769413.0
yess, it keeps going https://t.co/V4efFRgxg2— Christopher Sebela (@Christopher Sebela)1541971788.0
@guardian Astonishing— Izz (@Izz)1542034955.0
when i was 17 someone stole my music and made an entire fake online persona based on it, including fake tour dates,… https://t.co/YiTQ6f9CUZ— vile creature (@vile creature)1541803087.0
The strangest part of this saga is that there are now people genuinely interested in Threatin. He could easily cash in on his popularity, or find new ways to iterate the joke. Whatever the reason for all this effort, it seems Threatin got what he wanted.
The booking manager for Underworld, a venue in Camden, Jon Vyner, spoke about Threatin playing to an empty audience.
"The most remarkable thing is that it didn't seem to bother Threatin. He seemed quite happy to give it his all without an audience."
Maybe he just really loves music!