Punking your dog with a lame disappearing act is every bit as satisfying as you'd imagine it to be.

The latest hashtag sensation is called the #WhatTheFluffChallenge, in which dog owners screw with canine brains and post their Houdini antics on Twitter.

In the clips, various breeds of dogs watch their owners hold up beach towels before "vanishing" after the towel hits the floor.

Confusion never looked so adorable.

Most of the dogs have the same floored response. They're frozen for a few awkward seconds, assessing the situation before investigating the area where their masters once stood. It's adorable as fluff.

"There must be a simple explanation."

This dog was unfazed. "Are you finished?"

Are we underestimating the intellect of some dogs? For all we know, they could be wise to our attempts at tomfoolery, and their confusion could be misinterpreted as something else.

Some dogs don't have the patience for a second go-around. They'd rather make squirrels disappear.

Fool me twice, shame on you.

H/T - Twitter