In age where people are trying to take steps towards equality, Kimberly-Clark, the parent company of Kleenex, is re-branding its "Mansize" tissues being sold in the United Kingdom.
The larger tissues were introduced in 1956, but after a complaint on Twitter, the company has rethought the name and will now simply call the tissues "Extra-Large."
In a statement Kimberely-Clark said:
"We are always grateful to customers who take time to tell us how our products can be improved, and we carefully consider all suggestions," the company said in a statement."
Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called mansize? Can girls, b… https://t.co/ps9tmUSFBX— Lisa Hancox (@Lisa Hancox)1539171246.0
@LisaMHancox Thank you for sharing your concern. We recently made changes to our Mansize branding and will now be… https://t.co/damRWpSKWe— Kleenex (@Kleenex)1539348780.0
Many people were upset by the change and felt the complaint was overly sensitive.
Sweet Jesus... Kleenex to ditch “sexist” Mansize tissues - after gender inequality complaints from several people w… https://t.co/qIifJnYpVV— Martin Daubney (@Martin Daubney)1539812113.0
The average male is bigger than the average female. So how can the notion of "mansize" be sexist? It may be a gener… https://t.co/QTajRERw3X— Patrick O'Flynn (@Patrick O'Flynn)1539846078.0
So farewell Kleenex Mansize: it's back to flicking bogies out the window chaps... https://t.co/h6zFZkRpRg— Pulp Librarian (@Pulp Librarian)1539878773.0
Some directed their dissatisfaction at the original poster.
@LisaMHancox @Kleenex_UK Hi @ManCityCouncil . My 4yo son asked me about this place. Then he asked, why is that plac… https://t.co/UmvYy7NXYH— Trueman Burbank (@Trueman Burbank)1539944416.0
@LisaMHancox @Kleenex_UK Took my Granddad out for a @NandosUK the other day. He was very perturbed. He asked why it… https://t.co/SSs5Usbj5b— kenny thomson (@kenny thomson)1539947640.0
@LisaMHancox @Kleenex_UK Hi Lisa & Kleenex, My 3yo son found the average of every adults height in the world and he… https://t.co/Y0UOUldGvu— Rob Loydell (@Rob Loydell)1539941614.0
@LisaMHancox @Kleenex_UK https://t.co/nG4PR6xkDC— Cheesy Manchez (@Cheesy Manchez)1539956710.0
@LisaMHancox @Kleenex_UK Out of curiosity, I’d love someone to explain the issue here. Can products no longer targe… https://t.co/WRemsiJIQu— Huw Samuel (@Huw Samuel)1539952753.0
@LisaMHancox @Kleenex_UK Went to @GreggsOfficial this morning but couldn't walk through the door. Is it only people… https://t.co/ch1JtdAJ3q— Cinderella (@Cinderella)1539949158.0
@LisaMHancox @Kleenex_UK Kleenex please help. Me & Adrian are stuck in the house as none of us are French ....... https://t.co/Ar8awsp0O2— Joe Beck (@Joe Beck)1539954202.0
One person doubted the announcement of the re-brand:
@Kleenex_UK @LisaMHancox Never happened— stephen flynn (@stephen flynn)1539946712.0
Believe it or not, though, it's happening,