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After four years of a prank going very well, wouldn't you be devastated when someone pulled the plug on it?
That must be exactly how Twitter user @_sarasmithhh felt when her brother-in-law ruined the prank for her.
She started it out in 2015...
I saw a tweet where a girl stuck a chip to the wall & her dad didnt notice it for weeks so im trying it w/ a cheezit https://t.co/U2emzDYsZn— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1448599494.0
Expecting it would take no longer than a day...
so far it's been a few hours. stay tuned to see how long it takes him to notice (it'll be a long time)— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1448599524.0
But then one day became ten...
@sarasmithh97 day 10 and it is still there, stay tuned to see how much longer it will take my dad to notice it https://t.co/YsdxTS6TlB— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1449458300.0
Ten became more...
@sarasmithh97 day 26 https://t.co/yEsKWS0ayn— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1450842788.0
@sarasmithh97 day 55, I just got home from being in Texas for 2 weeks yet dad still hasn't noticed it :-) https://t.co/6GgIJ7yrMr— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1453333344.0
@sarasmithh97 idk what day it is im too lazy to figure it out rn but just know its still there my dad hasn't seen it https://t.co/S9MfsN0Kao— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1455157442.0
@sarasmithh97 i figured it out its day 76 cmon dad— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1455158563.0
It lasted through rearranged furniture.
day 122, dad rearranged furniture and moved a bookshelf in front of the cheez it so it had to be moved a few feet https://t.co/wbYLayT8w9— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1459707268.0
Through a move-out.
@GladiselV YES lmao I moved out a few months ago but I asked my stepmom just the other day if it was https://t.co/oAeNst8d7G— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1490498871.0
But it unfortunately met its end 1410 days later, on October 6, 2019, when @_sarasmithhh's brother-in-law "spoiled it" and mentioned the Cheez-It to her dad.
it is with sadness that i must announce that the gag is up. after 1,410 days - almost 4 years - my brother in law… https://t.co/k7JRDI6jpe— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1570393044.0
We later found out the cracker got so stale that it just crumbled and fell off the tack.
thank you to everyone who’s supported the cheezit & i through the years, im sorry my naive family didn’t understand… https://t.co/THH1vd4YbR— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1570393150.0
also i’m SO mad that we will never know just how unobservant my dad is— ♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡ (@♡ ｡･ﾟﾟ✧𝒮･ﾟﾟ✧｡♡)1570393263.0
But still, the internet is pretty upset with the aforementioned brother-in-law for spoiling it for everybody.
Way to go.
@_sarasmithhh I just want to have a talk with your brother in law. https://t.co/EY1AwKqHdO— Ismael (@Ismael)1570418520.0
@_sarasmithhh i remember the day the cheez it went up on the wall like it was yesterday— aves (@aves)1570416703.0
@_sarasmithhh Kick him out the family.— Info Plz🌈 (@Info Plz🌈)1570418100.0
@_sarasmithhh Absolutely devastated. Thinking about you and your family in these difficult times— momo moestar (@momo moestar)1570426621.0
@_sarasmithhh why do brother-in-laws ruin literally everything all of the time i cant stand men— 𝓀𝒾𝓉𝓉 ♥ (@𝓀𝒾𝓉𝓉 ♥)1570432081.0
@_sarasmithhh @ChelseaJ_Carpio I am also assuming he is no longer your brother in law 😤— Rich(ard)(ie)(y) (@Rich(ard)(ie)(y))1570407633.0
Who just ruins someone's four-year-long prank/experiment?
Jerk move.
Major jerk move.
@_sarasmithhh @GodOfShuffles Only reasonable course of action is to cancel the brother in law— Emanuel (@Emanuel)1570400030.0
@_sarasmithhh Time for a public execution I guess— Tazzman 🏳️🌈 (@Tazzman 🏳️🌈)1570430275.0
@_sarasmithhh @katiejordan434 https://t.co/uKkeTHXYyN— Abram Harriman (@Abram Harriman)1570424722.0
@_sarasmithhh @ehyoNYCK https://t.co/lU2OxPErpl— Ainz Ooal Bonez (@Ainz Ooal Bonez)1570413571.0
@_sarasmithhh @chezspence Rolling up to brother in law like https://t.co/0CQVlu1Pkw— 👻🕸️☠️Centrist Politics☠️🕸️👻 (@👻🕸️☠️Centrist Politics☠️🕸️👻)1570457951.0
RIP Cheez-It.
You played an important role in this family's dynamic, and you paid the ultimate price for it.
No updates have come about whether or not the brother-in-law has been effectively canceled, but we are hoping for swift justice on this case.
If you're a Sunshine Bakeries Cheez-It fan, their top-selling Extra Toasty variety is available here as a big box 3-pack.
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Have you listened to the first season of George Takei's podcast, 'Oh Myyy Pod!'?
In season one we explored the racially charged videos that have taken the internet by storm.
We're hard at work on season two so be sure to subscribe here so you don't miss it when it goes live.
Here's one of our favorite episodes from season one. Enjoy!