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New Cadbury 'Unity' Bar Promoting Diversity With Four Different Kinds Of Chocolate Is Getting Roasted
30 August 2019
Cadbury/Twitter
In this day and age, you might think that a message promoting unity would be well received, right?
Well, the thing is, it has to be actionable.
What is the message doing to actually bring people together? Is the company donating to charities that would benefit struggling groups? Or is it just a message for the sake of patting themselves on the back?
<p>
With Cadbury, it seems to be the latter.
</p><p>
Cadbury released an advertisement promoting a chocolate bar that brought together four types of chocolate in one bar:
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="f79b9" class="rm-shortcode" data-rm-shortcode-id="CIRNO51567191961"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1161717710314704902" data-partner="rebelmouse"><div style="margin:1em 0">This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity… https://t.co/usxBKz01F7</div> — Cadbury Dairy Milk (@Cadbury Dairy Milk)<a href="https://twitter.com/DairyMilkIn/statuses/1161717710314704902">1565810060.0</a></blockquote></div>
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The bar, released to promote India's Independence Day, blends dark chocolate, blended chocolate, milk chocolate, and white chocolate into one bar.
</p><p>
Its limited release seems like a good gesture in theory, but really, is it enough?
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</p><div id="01049" class="rm-shortcode" data-rm-shortcode-id="NA6OL91567191961"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1164125035801583616" data-partner="rebelmouse"><div style="margin:1em 0">@Krip_23 Hi, Cadbury Unity Bar is a limited edition release. Thanks to love and support from consumers like you, we… https://t.co/FQXIg9APvq</div> — Cadbury Dairy Milk (@Cadbury Dairy Milk)<a href="https://twitter.com/DairyMilkIn/statuses/1164125035801583616">1566384011.0</a></blockquote></div>
<p></p><p>
A significant portion of the internet have raised eyebrows.
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</p><div id="67e27" class="rm-shortcode" data-rm-shortcode-id="L355HN1567191961"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167127837549191168" data-partner="rebelmouse"><div style="margin:1em 0">*looks directly at camera* https://t.co/7cFstUnVih</div> — Saeed Jones (@Saeed Jones)<a href="https://twitter.com/theferocity/statuses/1167127837549191168">1567099935.0</a></blockquote></div>
<p></p><p>
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</p><div id="3abf4" class="rm-shortcode" data-rm-shortcode-id="DROWPF1567191961"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167128426672771072" data-partner="rebelmouse"><div style="margin:1em 0">*wipes hands off* and that's the end of racism https://t.co/FyeHRktuGH</div> — David Mack (@David Mack)<a href="https://twitter.com/davidmackau/statuses/1167128426672771072">1567100075.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="7311f" class="rm-shortcode" data-rm-shortcode-id="UU3R131567191961"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167133430171103233" data-partner="rebelmouse"><div style="margin:1em 0">congratulations to cadbury for solving racism https://t.co/ndPsolKTKI</div> — Tejal Rao (@Tejal Rao)<a href="https://twitter.com/tejalrao/statuses/1167133430171103233">1567101268.0</a></blockquote></div>
<p></p><p>
<br>
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</p><div id="4f1a3" class="rm-shortcode" data-rm-shortcode-id="3C28IE1567191961"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167132414499532801" data-partner="rebelmouse"><div style="margin:1em 0">not even the onion https://t.co/RKiZzyFdU4</div> — Mollie Goodfellow (@Mollie Goodfellow)<a href="https://twitter.com/hansmollman/statuses/1167132414499532801">1567101026.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="ac630" class="rm-shortcode" data-rm-shortcode-id="T7Q6R31567191961"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167117546333433856" data-partner="rebelmouse"><div style="margin:1em 0">This is as absurd as Kendall Jenner fighting police brutality with a Pepsi https://t.co/AQ0Yq9VG4n</div> — Imani Gandy🔥 (@Imani Gandy🔥)<a href="https://twitter.com/AngryBlackLady/statuses/1167117546333433856">1567097481.0</a></blockquote></div>
<p></p><p>
Also, there is another simple question: why is the bar segregated?
</p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="94316" class="rm-shortcode" data-rm-shortcode-id="9CC6TF1567191962"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167144195884273665" data-partner="rebelmouse"><div style="margin:1em 0">why are they all segregated by color then https://t.co/qvFeIW0fQc</div> — jonny sun (@jonny sun)<a href="https://twitter.com/jonnysun/statuses/1167144195884273665">1567103835.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="4fa4a" class="rm-shortcode" data-rm-shortcode-id="XD34CF1567191962"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167129711249625090" data-partner="rebelmouse"><div style="margin:1em 0">"I have a dream that my children will not be judged by the color of their chocolate, but by the content of their cr… https://t.co/Pokihk9aQv</div> — ziwe (@ziwe)<a href="https://twitter.com/ziwe/statuses/1167129711249625090">1567100382.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="d407c" class="rm-shortcode" data-rm-shortcode-id="GYT9F11567191962"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167133857033797632" data-partner="rebelmouse"><div style="margin:1em 0">can’t you just pay us like white people https://t.co/1rACpUOq5R</div> — Nancy Leong (@Nancy Leong)<a href="https://twitter.com/nancyleong/statuses/1167133857033797632">1567101370.0</a></blockquote></div>
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</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="09571" class="rm-shortcode" data-rm-shortcode-id="H6WKJE1567191962"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167152166349496320" data-partner="rebelmouse"><div style="margin:1em 0">@adage https://t.co/zgQ2VP9ApV</div> — Fredo #GetJackTo10k (@Fredo #GetJackTo10k)<a href="https://twitter.com/ZFed116/statuses/1167152166349496320">1567105735.0</a></blockquote></div>
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<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="c1da8" class="rm-shortcode" data-rm-shortcode-id="LU9G6P1567191962"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167181920519606277" data-partner="rebelmouse"><div style="margin:1em 0">@adage Fixed it https://t.co/E0WKdX4HSn</div> — Rocky Mountain Views (@Rocky Mountain Views)<a href="https://twitter.com/RockyMountViews/statuses/1167181920519606277">1567112829.0</a></blockquote></div>
<p></p><p>
Among the bar's critics is self-described "ex-teen heartthrob" Devon Sawa, best known for his roles in <em>Final Destination </em>and <em>Casper, The Friendly Ghost.</em>
</p><p>
Sawa tweeted:
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</p><div id="6e28a" class="rm-shortcode" data-rm-shortcode-id="90Y6SY1567191962"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167299917095653376" data-partner="rebelmouse"><div style="margin:1em 0">“Freeze!! Police!! Get on the ground...Now!!”
“Wait!!! Have a Cadbury unity bar and chill”
“He’s right Dale. Try th… https://t.co/gTjM9wJ2sF</div> — devon sawa (@devon sawa)<a href="https://twitter.com/DevonESawa/statuses/1167299917095653376">1567140962.0</a></blockquote></div>
<p></p><p>
What a brilliant business plan!
</p><p><div data-conversation-spotlight=""></div></p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="74114" class="rm-shortcode" data-rm-shortcode-id="HL4ZST1567191963"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167301105400741889" data-partner="rebelmouse"><div style="margin:1em 0">@DevonESawa Someone get this to the CEO of racism quickly</div> — Anthony Gabriel (@Anthony Gabriel)<a href="https://twitter.com/AnthonyGabrielX/statuses/1167301105400741889">1567141245.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="890f5" class="rm-shortcode" data-rm-shortcode-id="3C6AAZ1567191963"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167309367584051200" data-partner="rebelmouse"><div style="margin:1em 0">@DevonESawa It's like that ad with What's-her-face handing the cop a Pepsi.</div> — Jill Daviau 🇨🇦 (@Jill Daviau 🇨🇦)<a href="https://twitter.com/neithskye/statuses/1167309367584051200">1567143215.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="0a6be" class="rm-shortcode" data-rm-shortcode-id="7EEZKV1567191963"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167312028379168769" data-partner="rebelmouse"><div style="margin:1em 0">@DevonESawa Does it come as a gun milk alternative? I’m MAGAtose intolerant.</div> — 🇨🇦🇱🇧Mark Ghanimé (@🇨🇦🇱🇧Mark Ghanimé)<a href="https://twitter.com/markghanime/statuses/1167312028379168769">1567143849.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="8b8b0" class="rm-shortcode" data-rm-shortcode-id="BHAR851567191963"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167301633211944960" data-partner="rebelmouse"><div style="margin:1em 0">@DevonESawa The irony in this is that white chocolate isn't chocolate.</div> — Ryan Charaba (@Ryan Charaba)<a href="https://twitter.com/ryancharaba/statuses/1167301633211944960">1567141371.0</a></blockquote></div>
<p></p><p>
While Cadbury's message was supposedly made to address colorism and the caste system (which divides society into four main categories—just like the bar divides its chocolate into four categories), the message did not come through in such a way that made sense to consumers.
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="05d10" class="rm-shortcode" data-rm-shortcode-id="9QNCGZ1567191963"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167156854398562304" data-partner="rebelmouse"><div style="margin:1em 0">@adage Is the white chocolate at the front of the bar?</div> — Fear Neonculum (@Fear Neonculum)<a href="https://twitter.com/neontaster/statuses/1167156854398562304">1567106853.0</a></blockquote></div>
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<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="1af62" class="rm-shortcode" data-rm-shortcode-id="7OUEGH1567191963"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167163893728403456" data-partner="rebelmouse"><div style="margin:1em 0">@adage Racism has been solved</div> — Budgorj (@Budgorj)<a href="https://twitter.com/budgorj1/statuses/1167163893728403456">1567108531.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="3929c" class="rm-shortcode" data-rm-shortcode-id="N30EOP1567191963"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167127606195642370" data-partner="rebelmouse"><div style="margin:1em 0">@adage Wow thank you for solving racism with this brave candy bar</div> — Alex Berg (@Alex Berg)<a href="https://twitter.com/itsalexberg/statuses/1167127606195642370">1567099880.0</a></blockquote></div>
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<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="0d23d" class="rm-shortcode" data-rm-shortcode-id="LQWN0E1567191963"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167156596784467968" data-partner="rebelmouse"><div style="margin:1em 0">@adage Well that’s it folks!! Mark this day down in your calendars as the day racism has officially been ended!!!… https://t.co/PA5FOFgu9g</div> — awesomeSauce 🤙 (@awesomeSauce 🤙)<a href="https://twitter.com/UnkleMikey713/statuses/1167156596784467968">1567106792.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="733db" class="rm-shortcode" data-rm-shortcode-id="HDGZMH1567191964"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1167223850779721728" data-partner="rebelmouse"><div style="margin:1em 0">@adage Woke capitalism is so tedious.</div> — Business Cat 🇮🇪 🏳️🌈🇪🇺 (@Business Cat 🇮🇪 🏳️🌈🇪🇺)<a href="https://twitter.com/BusinessCat6/statuses/1167223850779721728">1567122826.0</a></blockquote></div>
<p></p><p>
Better thoughts next time, Cadbury. Until then, Kendall Jenner and Pepsi can commiserate.
</p><p>********</p><p><strong>Listen to the first two episodes of George Takei's podcast, '<a href="https://anchor.fm/ohmyyypod"><em>Oh Myyy Pod!</em></a>',</strong> where we explore the racially charged videos that have taken the internet by storm.</p><p>Be sure to subscribe <em><strong><a href="https://anchor.fm/ohmyyypod" rel="noopener noreferrer" target="_blank">here</a></strong></em> and never miss an episode.</p><iframe frameborder="0" height="102px" scrolling="no" src="https://anchor.fm/ohmyyypod/embed/episodes/Napping-While-Black-e50q5l/a-al255b" width="400px"></iframe>
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