an Oh Myyy Property
News

Rotten Tomatoes Is Taking On Fake Reviews With A Clever New 'Verified' Audience System

KTSDESIGN via Getty Images

You've heard of fake news, but have you heard of fake reviews?

Well, unfortunately, Rotten Tomatoes, the popular movie review site which scores movies based on "fresh" or "rotten" ratings, has seen some reviews from "audience" trying to skew the scores of films in the more positive or negative directions.


Targeted attacks were made before several female driven films and several Star Wars related films before the movies even premiered.

To combat this, Rotten Tomatoes is going to "verify" reviews by audience members to ensure these people actually saw the films.

Rotten Tomatoes said they will confirm whether or not a reviewer bought tickets to the movie, and that they would be "tagging written reviews from users [they] can confirm purchased tickets to a movie as 'Verified' reviews."

media2.giphy.com

"We know from our research that fans consult Rotten Tomatoes' Audience Score along with the Tomatometer, when making decisions on what to watch," said Fandango president Paul Yanover, whose service will now partner with Rotten Tomatoes to provide information for ticket buyers, replacing Fandango's former 5-star independent rating system.

"Having an Audience Score and reviews from fans who are confirmed ticket purchasers, will add even more usefulness to our product and increase consumer confidence."


media3.giphy.com


Fans aren't actually too keen on this change.





One of the draws of the site as it stands is that everybody's review counts towards the total score, so fans can really make or break a film.

Films such as The Boondock Saints can have a terribly low critic rating and an extremely high fan rating, something which may not exist until the film is released on video later on.

By introducing a verified feature, Rotten Tomatoes would effectively negate the effect of a developing cult following for a film no longer in theaters.

And small independent, mostly rural theaters are rarely associated with services like Fandango. How will their audiences be verified?






However, it will stop things like the Captain Marvel incident, wherein a bunch of ostensibly sexist jerks who hadn't seen the film were trying to lower the score.




So, there are upsides and drawbacks to the process.

We hope it will be used more for good than for more corporate Hollywood domination.

sturti/Getty Images

Gender roles have evolved over time, which includes the roles of spouses in a "traditional marriage."

While the concept of traditional marriage is actually quite modern and differed in cultures around the world, most people envision the homes of sitcoms like Father Knows Best and Leave It to Beaver from the 1950s and early 1960s when they think of a traditional marriage.

Keep reading... Show less
Good Morning America // Good Morning America // @fisky76/Twitter

An Australian detective didn't have time for further questions when he suddenly stopped a press conference to go full-linebacker on a man sprinting past him.

Keep reading... Show less

If your life were a book, what would it be called? Everyone's story is special and unique (yeah it's cheesey but it's true), though we all have some experiences in common - like aging, or periods of depression, or newfound success.

Sarahdactyls asked Redditors, If your life was a book, what's the name of the chapter you are in right now?

Submissions have been edited for clarity, context, and profanity.

Keep reading... Show less
Robert Marquardt / Stringer via Getty Images, u/NothappyJane, reddit

Bridesmaids aren't typically chosen via text message, but a viral reddit post just exposed the most awkward request ever to join someone's wedding party.

Keep reading... Show less
PA Real Life/Collect

A mum has praised the incredible bravery of her two little girls – struck down by an ultra-rare condition affecting less than one per cent of the population – which is turning their bodies to stone.

Keep reading... Show less
Laure three days after her second surgery which grafted skin from her forehead to her nose (Collect/PA Real Life)

A tanning addict who admits to soaking up sun without using protection for decades talked to Press Association about how a pink pimple on the end of her nose turned out to be sunbathing-induced skin cancer.

Her nose had to be covered using a radical technique known as a reconstructive skin flap, involving three operations in May and June, after Laure Seguy was diagnosed with skin cancer. She blames her tanning addiction and has now drastically overhauled her relationship with the sun.

Keep reading... Show less