Welcome to 2020: Willy Wonka Edition.
Jelly Belly co-founder David Klein, whose retirement is impending, decided to take a leaf out of the original Roald Dahl story Charlie And The Chocolate Factory and hide golden tickets in each state.
However before you get too excited, you need to read the fine print.
In a statement on their website, the Jelly Belly Candy Company made it clear they are not involved with the contest.
"Due to confusion in the marketplace, Jelly Belly Candy Company would like to take this opportunity to clear up the misconception that it is involved with a contest that purportedly offers a candy factory as its grand prize. Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company, has candy making roots back to 1869. It was founded by Gustav Goelitz and remains family owned and operated today."
"David Klein, the sponsor of the "treasure hunt" contest gaining attention within the media this weekend, is not associated with Jelly Belly Candy Company, its brands, or products. In 1976, Mr. Klein, an independent third party, came up with the name "Jelly Belly" and other novel marketing ideas. Jelly Belly Candy Company has not had a relationship with Mr. Klein since 1980 when it acquired the trademark."
In 1976, Klein collaborated with Herman Rowland, president of Herman Goelitz Candy Company. Using the Goelitz company's Mini Jelly Bean concept, they created the Jelly Belly jelly bean.
Klein is credited with coming up with the name "Jelly Belly" as a tribute to blues musician Lead Belly and for designing the product's famous red and yellow trademark logo. Klein is also credited with the idea to sell the beans as individual flavors instead of as assorted varieties in one bag.
In 1980, Klein sold his interest in Jelly Belly to Herman Rowland and the Herman Goelitz Candy Company.
The scavenger hunt is for his current company, Spectrum Confections.
If you're interested, you can go to TheGoldTicket.com and find out the clue for your state by paying the $49.99 entry fee.
Cash prizes are available for finding the tickets, but a few will be eligible for the ultimate prize:
"the key to one of David Klein's candy factories and an all-expenses paid trip and education to a candy-making university."
@ABC7 Finally, I get to visit the real life Willy Wonka chocolate factory, and witness the chocolate river just lik… https://t.co/PfGhD2d9jb— Patrick David Jenkins (@Patrick David Jenkins)1599568069.0
@ABC7 $50 buy-in, is this legal for all 50 states? You know what's gonna happen. People will blab the clues to ot… https://t.co/hAbBZqu82O— It's The End of the World As We Know It... (@It's The End of the World As We Know It...)1599590188.0
@ABC7 "UNCLE I FOUND ONE OF THE GOLDEN TICKETS!!!" Uncle : https://t.co/WQvEHDAAz7— CelinaPowell (@CelinaPowell)1599569585.0
Only 1,000 people per hunt will be permitted, and all participants will be rewarded with a 40 piece jelly bean package.
Clues will begin releasing in late September and early October.
@ABC7 This ain't Willy Wonka if he's making us pay to participate. Charlie wouldn't be happy.— Takoroka (@Takoroka)1599509671.0
Just saw there's a golden ticket giveaway to win a candy factory and it has to be Jelly Belly. The only candy I DON'T eat— KidBehindaCamera (@KidBehindaCamera)1599602087.0
If I win the Jelly Belly factory I’m going to see if I can upgrade it to Hershey’s chocolate or something actually appetizing— KidBehindaCamera (@KidBehindaCamera)1599602322.0
Of course someone did the math.
You need to pay $50 to receive your state's riddle 1000 max participants per state $50 X 1000 X 50 States = $2.5 m… https://t.co/hOJWPnpq0q— Jay (@Jay)1599572147.0
Regardless, people are already gearing up for the hunt.
jelly belly jelly beans are lowkey gross but i still want to win the golden ticket so i can get laid by willy wonka… https://t.co/COcbEYLPFE— 𝐟✨ (@𝐟✨)1599569432.0
This whole Jelly Belly Golden Ticket Rat race sounds very familiar 🤔😂 https://t.co/HkzbjgoMDG— ₩₳ⱤⱤłØⱤ Ø₣ Ⱡł₲Ⱨ₮🔥 (@₩₳ⱤⱤłØⱤ Ø₣ Ⱡł₲Ⱨ₮🔥)1599584443.0
the jelly belly CEO when one of the participants falls into the jelly river https://t.co/R75UhZck6u— caleb (@caleb)1599577377.0
Who gone help me find this Jelly belly golden ticket so i can take over and spread their wealth to the community 😌😂— ᜉᜒᜃ᜔ ᜉᜒᜃ᜔ (@ᜉᜒᜃ᜔ ᜉᜒᜃ᜔)1599590594.0
someone add "jelly belly guy goes full willy wonka" to the 2020 bingo card...— 𝘴𝘰𝘱𝘩 🚶♂️🚌 | HALEY DAY (@𝘴𝘰𝘱𝘩 🚶♂️🚌 | HALEY DAY)1599568513.0
Will you join the hunt yourself?