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Ikea, already under fire for an Atlanta-area store's treatment of Juneteenth, has a new raised eyebrow directed at it for a questionable product choice to "celebrate" pride.
Ikea Canada released aptly named 'Love' seats, designed by queer designers, to celebrate Pride month.
"In honour of Pride, IKEA Canada has collaborated with designers active in the 2SLGBTQ+ community to create Love Seats,'" wrote the company.
"A series of one-of-a-kind slipcovers inspired by the colours of different Pride flags, and the lived experiences from a wide spectrum of gender and sexual identities they represent."
Some people were all about these slipcovers:
The Ikea pride collection is so insanely cool???pic.twitter.com/yNfbcvrfjx— fairy (@fairy) 1624908506
i want the transgender cloud couchhttps://twitter.com/mayamona_/status/1409594558284021761\u00a0\u2026— Sam Collins (@Sam Collins) 1624992011
I kinda love this one ngl https://twitter.com/mayamona_/status/1409594558284021761\u00a0\u2026pic.twitter.com/ZWqIb0ND3i— Lauren @ \u65e5\u672c in 10 days! (@Lauren @ \u65e5\u672c in 10 days!) 1624986875
Others were quick to make fun of what they perceived as a tacky gesture, attempting to make money off the queer community without actually helping them.
The Ikea pride collection is so insanely cool???pic.twitter.com/C90xUYJVmT— hot boy summer event coordinator (@hot boy summer event coordinator) 1624993174
it\u2019s so progressive of Ikea to make a straight pride couch pic.twitter.com/h99cRESlmm— relax guys, its just ken (@relax guys, its just ken) 1624996939
Idk what is up with this \u2018IKEA pride couch collection\u2019 but this is obviously what a lesbian couch looks like not whatever they designed \u2026.. pic.twitter.com/AvQ8jHpgs4— joy order new division (@joy order new division) 1624984784
my IKEA pride couch landed pic.twitter.com/V3dovu7ZJb— \ufe0e \ufe0e \ufe0e\ufe0e \ufe0e \ufe0e \ufe0e \ufe0e \ufe0e (@\ufe0e \ufe0e \ufe0e\ufe0e \ufe0e \ufe0e \ufe0e \ufe0e \ufe0e) 1625013668
Really impressed by the IKEA pride collection this yearpic.twitter.com/FOPLTH60nl— ruby may valentine (@ruby may valentine) 1625004393
While others noted that the couch promoting bisexuality was...actually incredibly scary.
Therapist: The ikea bisexual pride couch isn\u2019t real, it can\u2019t hurt you. \n\nThe ikea bisexual pride couch:pic.twitter.com/t8lOlU4Jwy— Maisie (@Maisie) 1625015113
I feel personally attacked by that creepy new IKEA bisexual Pride couch.— Henrik Magnusson (@Henrik Magnusson) 1625015404
Is the bisexual pride ikea couch in the room with us right now?pic.twitter.com/L8i8j7FUjz— Anthony Carmen (@Anthony Carmen) 1624984509
Other IKEA pride couches: \u201cHa let\u2019s celebrate being open and who we are! And loving who we love! \u201d\nAngst filled bisexual couch: \u201cEvery day I wake up and my sexuality is invalidated so I figured I\u2019d save everyone the struggle by simply making a constant reminder for my house.\u201dpic.twitter.com/6HBs61dvKg— \u2728Amanda\u2728 (@\u2728Amanda\u2728) 1625009663
what if we kissed on the ~nobody believes you~ ikea bisexual pride loveseatpic.twitter.com/Fx6Injb8dB— chase. (@chase.) 1624994958
More information on the designers and the individual couches can be found here.
The seats will be on display at Ikea locations around Canada for the rest of the summer.