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Ikea, already under fire for an Atlanta-area store's treatment of Juneteenth, has a new raised eyebrow directed at it for a questionable product choice to "celebrate" pride.
Ikea Canada released aptly named 'Love' seats, designed by queer designers, to celebrate Pride month.
"In honour of Pride, IKEA Canada has collaborated with designers active in the 2SLGBTQ+ community to create Love Seats,'" wrote the company.
"A series of one-of-a-kind slipcovers inspired by the colours of different Pride flags, and the lived experiences from a wide spectrum of gender and sexual identities they represent."
Some people were all about these slipcovers:
The Ikea pride collection is so insanely cool??? https://t.co/yNfbcvrfjx— fairy (@fairy) 1624908506.0
i want the transgender cloud couch https://t.co/XRocuzBzu9— Sam Collins (@Sam Collins) 1624992011.0
I kinda love this one ngl https://t.co/SPOWfR72ws https://t.co/ZWqIb0ND3i— Lauren @ 日本 in 9 days! (@Lauren @ 日本 in 9 days!) 1624986875.0
Others were quick to make fun of what they perceived as a tacky gesture, attempting to make money off the queer community without actually helping them.
The Ikea pride collection is so insanely cool??? https://t.co/C90xUYJVmT— hot boy summer event coordinator (@hot boy summer event coordinator) 1624993174.0
it’s so progressive of Ikea to make a straight pride couch 🥰 https://t.co/h99cRESlmm— relax guys, its just ken (@relax guys, its just ken) 1624996939.0
Idk what is up with this ‘IKEA pride couch collection’ but this is obviously what a lesbian couch looks like not wh… https://t.co/dRCHAJ1yGj— joy order new division (@joy order new division) 1624984784.0
my IKEA pride couch landed 🤩🏳️🌈 https://t.co/V3dovu7ZJb— ︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ (@︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎) 1625013668.0
Really impressed by the IKEA pride collection this year https://t.co/FOPLTH60nl— ruby may valentine (@ruby may valentine) 1625004393.0
While others noted that the couch promoting bisexuality was...actually incredibly scary.
I feel personally attacked by that creepy new IKEA bisexual Pride couch.— Henrik Magnusson (@Henrik Magnusson) 1625015404.0
Is the bisexual pride ikea couch in the room with us right now? https://t.co/L8i8j7FUjz— Anthony Carmen (@Anthony Carmen) 1624984509.0
Other IKEA pride couches: “Ha let’s celebrate being open and who we are! And loving who we love! 🥰” Angst filled bi… https://t.co/kHWliGhO59— ✨Amanda✨ (@✨Amanda✨) 1625009663.0
what if we kissed on the ~nobody believes you~ ikea bisexual pride loveseat https://t.co/Fx6Injb8dB— chase. (@chase.) 1624994958.0
More information on the designers and the individual couches can be found here.
The seats will be on display at Ikea locations around Canada for the rest of the summer.