Brie Larson, is the star of Captain Marvel, the next Marvel movie which will be released in just under a month on March 8th. As the film is about to come out, it's time to really amp up the publicity. Larson chose to do this in a way that is intentionally inclusive: by making sure that her interviewers and the critics reviewing the movie aren't "overwhelmingly white male."
Larson had noticed that there was a distinct lack of diverse voices reviewing films, and wanted to change that.
"About a year ago, I started paying attention to what my press days looked like and the critics reviewing movies, and noticed it appeared to be overwhelmingly white male. So, I spoke to Dr Stacy Smith at the USC Annenberg Inclusion Initiative, who put together a study to confirm that. Moving forward, I decided to make sure my press days were more inclusive."
Being able to see yourself represented in the world and on-screen is so important.
Brie spoke about her first experience with feeling truly represented in film in her interview with Keah:
"It's so interesting, as it's not something I thought about until I was in the cinema watching Wonder Woman. About two minutes in, I was sobbing and thought, "Why am I crying so much over this?" But it was seeing all of these warrior women who were so self-sufficient. That wasn't something I identified with growing up – my hero was Indiana Jones. To have the chance to be one example of this is powerful and exciting."
There was plenty of support for Brie's efforts on Twitter.
@IndieWire @brielarson @thatstarwarsgrl @MarvelStudios @Marvel @WomenOfHistory if you can use power to be a positiv… https://t.co/y8vCfBKEyX— King Johnson 👑 💘 🌟📚 🌳 🌎 💡 (@King Johnson 👑 💘 🌟📚 🌳 🌎 💡)1549988947.0
@IndieWire Love it. Here’s a great example of acknowledging your privilege and putting it in check, taking steps to… https://t.co/iLzmbojqcD— Ebil (T. Kumari) (@Ebil (T. Kumari))1549980615.0
THANK YOU @brielarson you TRULY are a superhero. Most people think many voices of color are best used to only black… https://t.co/jwr8jgOvHv— Jay Washington (@Jay Washington)1549938785.0
Thank you so much @brielarson for speaking out and bringing attention to this issue that many of us WOC have been d… https://t.co/NVAydfbGPJ— PayOrWait (@PayOrWait)1549938673.0
This is why I love @brielarson. As a latina woman, critic, and an entertainment journalist - this is just bad ass.… https://t.co/xlwSOfmpt5— Toni Gonzales (@Toni Gonzales)1549939384.0
That being said, pretty sure I'll be the only disabled critic at the film's junket, so I'll at least be in the same… https://t.co/v2eWAul5xM— Kristen Lopez (@Kristen Lopez)1549922052.0
It’s an excellent, heartening move on @brielarson’s part to pay attention to the gender breakdown of her interviewe… https://t.co/nSayAGUKAB— Courtney Howard (@Courtney Howard)1549934634.0
There was also, as can be expected on the internet, plenty of complaining. Luckily, much of this was shut down by fans.
@Nox1201 @IndieWire The last time there was this much "political build up" - it led to Black Panther. White men com… https://t.co/CRWvYnAvK5— Nomad 🏳️🌈👽🇺🇸🇨🇴✝️🌹 (@Nomad 🏳️🌈👽🇺🇸🇨🇴✝️🌹)1549989949.0
@WestHullensian @IndieWire 'Please diversify.' Yes, she's Satan.— Secunda Wood (@Secunda Wood)1549959953.0
@kcdowd @IndieWire Uh are you new? Let me help, welcome to Hollywod where one.hit movie gives you more power than GOD...for a minute lol— Secunda Wood (@Secunda Wood)1549959609.0
I can see already bad reviews for the #CaptainMarvel 🎥 from every white man with Inferiority Complex because of… https://t.co/OPzamXmQv1— Pau (@Pau)1549931852.0
@Lulamaybelle @johndegarson @brielarson Good on Brie Larson for wanting and getting a more diverse set of interview… https://t.co/yzJndxQNNa— Justin (@Justin)1549983739.0
Larson is gaining notoriety as the release of Captain Marvel nears, and it is good to see she is planning to use that influence to make a difference.