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hispanic heritage month
Much like @jessicasilvaa01, the woman who posted the video, most of TikTok was not amused.
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
National Hispanic Heritage month is celebrated from Sept. 15-Oct. 15 In United States, signed into law as a single week by President Lyndon B. Johnson in 1968.
The month is designed to recognize the "great contribution to our national heritage made by our people of Hispanic descent -- not only in the fields of culture, business, and science, but also through their valor in battle."
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
The term "Hispanic" specifically refers to people with a connection to Spain, the Spanish language, or of or belonging to a group of regions titled the "Hispanidad"--a group of countries that share a connection to Spain.
The graphic utilized for the Target Hispanic Heritage Month plaque showcases the Brazilian flag on the dress of the woman-figure wearing it; but folks from Brazil are NOT included under the term "Hispanic" as Brazil is a Portuguese country.
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
@jessicasilvaa01/TikTok
Target has not commented on its choice, despite being widely condemned by the TikTok community at large for their very unsatisfactory celebration of the cultural offerings of the Hispanic community.