A&W Root Beer mocked M&M's for the candy company's recent campaign to dispense with their colorful "spokescandies" mascots from their packaging with a mock campaign of their own.
M&M's was accused of being too "woke" for altering the cartoon mascots to be more inclusive.
In a formal announcement addressing how even the candy's shoes can be "polarizing," they stated their intention all along was to bring people together.
"We have decided to take an indefinite pause from the spokescandies," they said before introducing an affable celebrity to serve as a spokesperson to represent the internationally popular treats.
"In their place, we are proud to introduce a spokesperson America can agree on: the beloved Maya Rudloph."
"We are confident Ms. Rudloph will champion the power of fun to create a world where everyone feels they belong."
Coinciding with M&M's announcement, A&W trolled them hard with a familiar-sounding post.
A&W began the statement with the same intro used for M&M's breaking announcement.
"America, let's talk."
The beverage company continued:
"Since 1963, Rooty the Great Root Bear has been our beloved spokesbear."
"We knew people would notice because he's literally a 6-foot tall bear wearing an orange sweater."
They also echoed M&M's mentioning of being "polarizing" but specifically in regards to the A&W mascot's lack of pants.
A&W went on to reveal a major decision regarding the appearance of Rooty that will be more palatable for all consumers.
"We have decided that Rooty will wear jeans going forward."
"Not to worry though: he will remain our official spokesbear."
"After all, he is un-bear-ably cute and im-paw-ssible to replace."
"We are confident Rooty will continue to champion good food & good times for many years to come...now in denim."
When Fox Business reached out to them to find out the reason for modifying the bare-bottomed bear, A&W later responded by spelling it out in a tweet.
"Is now a good time to mention this is a joke?"
\u201cIs now a good time to mention this is a joke? \ud83d\ude05\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
\u201c@awrestaurants Fox News didn\u2019t get the joke lol https://t.co/C0exjIGzky\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
Even Rooty confirmed it was a parody.
Another famous bear—Smokey of the United States Forest Service—gave Rooty the thumbs up.
\u201c@smokey_bear We knew you\u2019d understand us, Smokey.\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
But Tony the Tiger was solidly team bare—bear?—bottom.
\u201c@frosted_flakes Can Rooty and Tony be best friends?\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
Those who admired A&W's wit responded favorably.
\u201c@awrestaurants Good satire is underrated these days. Well played!\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
\u201c@awrestaurants Thanks to this troll of a tweet (nice work admin) - I just discovered there is still an A&W location about 7 miles from me. \n\nMy nieces are about to learn what a real float is! \ud83c\udf7b\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
\u201c@awrestaurants This was done brilliantly. Whoever had this idea deserves a nice frosty A&W Root Beer float and a few extra days of PTO.\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
\u201c@awrestaurants The more I scroll down at the comments and read the replies from the @awrestaurants social media team, the more I love a brand that I already loved. It\u2019s like reuniting with a best friend from long ago. Well done lassies and laddies. \ud83d\udc4d\u2764\ufe0f\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
Others responded to the fake announcement with suggestions.
\u201c@awrestaurants You had the opportunity to write "paw-larizing"\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
\u201c@awrestaurants Jeans?!!! At least do leggings\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
\u201c@awrestaurants Why not cargo shorts? I'm offended.\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
\u201c@awrestaurants A&W you've always been there for me, so now I will be there for you and will wear pants in solidarity\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
But one savvy commenter reminded Rooty of one inescapable fact.
\u201c@Malwarebytes @awrestaurants Yeah, but Rooty was young and needed the money and the photos were artistically done...\u201d— A&W Restaurants (@A&W Restaurants) 1674590490
The internet is forever, Rooty.