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Obi Wan Kenobi; Cerveza Cristal
Disney/Lucasfilm; Cerveza Cristal

Product placement has been a vital part of movies for decades, but it's never been handled quite like it was in Chile back in the 2000s during a TV airing ofStar Wars.

Rather than cut the movie to a commercial—like, you know, normal people would—beer company Cerveza Cristal instead edited their beer into scenes in the movie.

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