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Guy Roasted After Burning All Of His Jack Daniel's Memorabilia Because They 'Went Woke'

New Jersey pub owner Pauly Michaelis filmed himself tossing out or burning all of his Jack Daniel's stuff over their partnership with 'RuPaul's Drag Race,' which happened back in 2021.

Screenshots of Pauly Michaelis
Pauly Michaelis/Facebook

Goodness, it seems like there are more and more sober transphobes by the day.

After many of them swore off Bud Light for partnering with trans influencer Dylan Mulvaney only to be educated on all 9f the brands Anheuser-Busch brews, it seems MAGA man-children everywhere are discovering their libations of choice are too "woke" for consumption.

The newest viral mantrum comes to us from New Jersey where pub owner Pauly Michaelis—the self-dubbed "biggest advocate and supporter of Jack Daniel's"—torched his collected JD bottles and memorabilia because of a resurfaced 2021 campaign from their partnership with RuPaul's Drag Race.

You mean he's been unknowingly drinking woke whiskey for two years‽‽

*clutches pearls*

Well, in true transphobic-I'll-show-them fashion, Michaelis documented his ceremonial boycott on Facebook.

He captioned his video:

"For those of you who know me well my drink has always been Jack Daniels."
"For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands and all American bad a** people."

He added a middle finger emoji.

"Jasper Newton is turning over in his grave. THEY took a classic tradition of Americana that was the total definition of masculinity and made it WOKE and for this I say F**K YOU JD and all of your products."
"You will never have the honor of touching my lips ever again."

You can watch his video below.

WARNING: NSFW language

In the video, Michaelis can be heard saying:

"I have been for 40 years of my life, if not longer."
"Here's the deal: You went woke. So, here's what I got for you guys."

He proceeded to throw some merchandise - a JD mirror and branded glasses - in a trash can and then put a bar sign and bottles of whiskey into a fire pit.

Michaelis then finished with the "capper":

"Two of the world's most expensive Jack Daniel's."
"Two-hundred fifty dollars a bottle, and one hundred dollars a bottle."
"F**k your woke-a** company."

He poured the bottles into the fire pit, ignited the pile and then signed-off with both his middle fingers.

People on social media had their reactions to the "fragile redneck."

Of course, many just expressed how ridiculous and childish these grown transphobic men are behaving.

If only he had something to drown his sorrows with...