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Lil Nas X's brain continues to outdo everyone else's in the 21st century. Nas, who is promoting his upcoming album Montero, has now upped his promo game with a series of billboards threatening to sue....himself.
Nas erected at least 4 billboards around Hollywood that each feature either him or the American flag. In each billboard, he touts things that may entitle the viewer to financial compensation, such as "Gay?" and "Do you hate Lil Nas X?"
Nas has consistently been delivering the message with the songs out from Montero so far that he knows his blackness, homosexuality, flamboyance, and age are the number one things that people bring against him as complaints.
He has also consistently delivered the message that he will lean into those things even harder if it gets him pushback.
These @LilNasX billboards for #Montero are *chefs kiss*pic.twitter.com/oDsSPaOYjs— UPROXX (@UPROXX) 1631800880
Big ups to Lil Nas X he really has been putting out consistently good music— ESSEM (@ESSEM) 1631845783
This kid is on another level. Amazing.— Phil Rockwell (@Phil Rockwell) 1631801149
You have a master mind for getting a reaction from people\n\nan actual marketing genius— @braddisonspill (@@braddisonspill) 1631816080
The last one.— Jjai Ho \ud83c\udff3\ufe0f\u200d\ud83c\udf08 (@Jjai Ho \ud83c\udff3\ufe0f\u200d\ud83c\udf08) 1631829633
Montero, the album, was released on September 17, 2021 and features 15 tracks and appearances by other artists such as Miley Cyrus and Megan Thee Stallion.
The lead single from the album, "Montero (Call Me By Your Name)" came out in March and was met by a lot of resistance, as the music video depicted Lil Nas X doing a pole dance to hell, and giving a lap dance to Satan.
This man is too funny lolhttps://twitter.com/UPROXX/status/1438503272428437505\u00a0\u2026— Beyonc\u00e9IsComing!! (@Beyonc\u00e9IsComing!!) 1631851845
i love this guyhttps://twitter.com/uproxx/status/1438503272428437505\u00a0\u2026— \u2649SUSIE vs DOMO \u2649\ufe0f (@\u2649SUSIE vs DOMO \u2649\ufe0f) 1631837903
OMG \n"Gay? You may be entitled to compensation."https://twitter.com/UPROXX/status/1438503272428437505\u00a0\u2026— Riley (@Riley) 1631829726
He\u2019s literally trolling everyone and it\u2019s so awesomehttps://twitter.com/UPROXX/status/1438503272428437505\u00a0\u2026— XII.IV.MCMXCIII\u2122 (@XII.IV.MCMXCIII\u2122) 1631827618
He\u2019s too goodhttps://twitter.com/uproxx/status/1438503272428437505\u00a0\u2026— Carly (@Carly) 1631826417
As well as the full album release, Nas also released the song "Industry Baby" as a single as well as the music video for the track earlier this summer.
Like "Montero (Call Me By Your Name)," "Industry Baby"'s music video features several implicit instances of male sexual contact, something Lil Nas X has pledged to feature in his music.
This dude is insane https://twitter.com/uproxx/status/1438503272428437505\u00a0\u2026— shinra tense\u00ef (@shinra tense\u00ef) 1631824886
Gay? You might be entitled to a financial compensation. Sis say no morehttps://twitter.com/UPROXX/status/1438503272428437505\u00a0\u2026— Josjie (@Josjie) 1631823485
\u2026let me know when they start teaching this campaign by @LilNasX as a case study in media studies please #monterohttps://twitter.com/uproxx/status/1438503272428437505\u00a0\u2026— Kirk Flash (@Kirk Flash) 1631821203
These billboards are unique because they bring up how controversial @LilNasX is. I personally love his music! What do you think?https://twitter.com/uproxx/status/1438503272428437505\u00a0\u2026— Miriam Young (@Miriam Young) 1631820060
Marketing geniushttps://twitter.com/uproxx/status/1438503272428437505\u00a0\u2026— AK\ud83c\udfc4\ud83c\udffe\u200d\u2640\ufe0f (@AK\ud83c\udfc4\ud83c\udffe\u200d\u2640\ufe0f) 1631856410
Montero is now available for purchase and streaming anywhere you can purchase or stream music.