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KJ Apa
Cindy Ord/WireImage/GettyImages

A commercial released last year featuring actor KJ Apa running around the morning streets of New York City in Lacoste Underwear has just now become the thirst trap gift of summer 2023.

In January 2022, the New Zealand native—who rose to prominence as the lead in the CW's Riverdale playing Archie Andrews—officially became the brand ambassador for Lacoste, which is also known as "the Crocodile" brand."

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