A semi-trailer that flipped over on its side was the catalyst for a traffic jam on Interstate 40 near Mustang Road in Oklahoma City, Oklahoma.
But footage of the accident—that thankfully didn't report any major injuries—went viral because of a NSFW element in the news story.
The truck apparently carried a huge shipment of pleasure toys–including dildos and lubricant–all of which wound up strewn across the highway for all to see.
Oklahoma Highway Patrol told KWTV's News 9 the rollover crash happened on Wednesday morning and they anticipated the southbound ramp to the John Kilpatrick Turnpike to remain closed for several hours.
The contents believed to be sex related merchandise didn't register with the local station's morning anchor Lacey Lowery and helicopter pilot Jim Gardner, who was hovering above the scene.
However, their live reporting of the incident seemed built-in with humorous references.
Gardner was heard telling Lowery the semi had overturned and "lost its load" and noted there was "a lot of stuff to clean up."
You can watch the news report, here.
\u201cA tractor trailer full of dildos and lube flipped and spilled all over a highway in Oklahoma @OutandAboutpod \u201d— Barstool Sports (@Barstool Sports) 1663281948
An awkward pause followed when Lowery asked what was all over the road.
\u201cUhm\u2026 it looks like this wrecked semi spilled a load of dildos and lube all over I-40! Great camera work, @news9!\u201d— The Lost Ogle (@The Lost Ogle) 1663265244
Gardner told her they were zooming in on the boxes.
Vice News reported some appeared to match the packaging for the Adam & Eve brand G-Spot Touch Finger Vibe. Other items were tentatively identified as lube, vibrators and dildos.
You can see a comparison here:
News 9; Kinky Vibes/YouTube; Adam & Eve
“Whatever it is, it’s gonna take a while to clean up."
While there was no initial confirmation the spilled contents were sex aides, the internet ran with it anyway.
\u201c@OHPtraffic A semi rollover? I would say a good full hard-on rollover \ud83e\udd23\u201d— Okla. Highway Patrol (@Okla. Highway Patrol) 1663164015
\u201c@barstoolsports @OutandAboutpod The exit is closed, but they are making sure everyone is still able to get off.\u201d— Barstool Sports (@Barstool Sports) 1663281948
\u201c@barstoolsports @OutandAboutpod Dropped their load too quick. Happens to the best of us. Prayers up \ud83d\ude4f\u201d— Barstool Sports (@Barstool Sports) 1663281948
\u201c@OHPtraffic Dildos & lube. Monster dongs on the highway. "Turn around, don't drown!"\u201d— Okla. Highway Patrol (@Okla. Highway Patrol) 1663164015
\u201c@barstoolsports @OutandAboutpod I can\u2019t find Sriracha for months but we\u2019ve got truckloads of dildos to lose\u201d— Barstool Sports (@Barstool Sports) 1663281948
\u201c@TheLostOgle Happened on i69 just west of big beaver road\u201d— The Lost Ogle (@The Lost Ogle) 1663265244
\u201c@TheLostOgle You would think covered with all that lube they would have slid farther.\u201d— The Lost Ogle (@The Lost Ogle) 1663265244
The accident did draw some major concerns.
\u201c@barstoolsports @OutandAboutpod hello @amazon iz my package gonna b delay?!?\u201d— Barstool Sports (@Barstool Sports) 1663281948
\u201c@barstoolsports @OutandAboutpod Oh. \ud83d\ude1e I hope none of those are mine in there. Or I hope they are? \ud83e\udd14 Free give away.\u201d— Barstool Sports (@Barstool Sports) 1663281948
\u201c@barstoolsports @OutandAboutpod That explains why my order has been postponed\u201d— Barstool Sports (@Barstool Sports) 1663281948
\u201c@barstoolsports @OutandAboutpod Boss: why were you late this morning?\nWorker: best if I show my dashcam footage\u201d— Barstool Sports (@Barstool Sports) 1663281948
\u201c@barstoolsports @OutandAboutpod SMFH, now what am I supposed to do tonight?!\u201d— Barstool Sports (@Barstool Sports) 1663281948
When inquiring minds wanted to know if the damaged goods would be sold at a discount after the accident, a Twitter user claiming to work in warehousing and transportation said "Sex toys and lube are held to the same sanitary standards as food" and can't be legally resold.