Conservatives were up in arms over Peppa Pig celebrating Pride month.

The official Instagram page for the animated series kicked off the LGBTQ+ celebration with a post, saying:

"🌈 Happy Pride Month 🌈 Here’s to celebrating love.❤"

The accompanying image featured the titular female piglet with her friends standing in front of a rainbow with the words "Happy Pride." The group included Penny Polar Bear, a character introduced as having two mothers.

Homophobic trolls blasted the post. It follows a trend among brands and companies like Target and Walmart honoring Pride and subsequently facing backlash from anti-LGBTQ+ conservatives.

Here is the post from Peppa Pig's Instagram page.

Conservatives who feared their kids were being indoctrinated by a cartoon celebrating love aired their grievances.

@officialpeppa/Instagram

@officialpeppa/Instagram

@officialpeppa/Instagram

@officialpeppa/Instagram

LGBTQ+ families, however, shared praises for the character's inclusive and supportive efforts.

@officialpeppa/Instagram

@officialpeppa/Instagram

Some were more disturbed by the hateful comments in the thread than the post.

@officialpeppa/Instagram

@officialpeppa/Instagram

While others said the haters needed to calm down.

@officialpeppa/Instagram

@officialpeppa/Instagram

@officialpeppa/Instagram

It's a shame normalizing love receives so much backlash.

Thank you for your support, Peppa!