All art eventually comes back to Beyonce and Jay Z. In case you haven't yet caught it, the music video for Apes**t from the couple's album, "Everything Is Love," takes place in the world's most famous art museum: the Louvre. Not only did the Louvre staff enjoy the video, they loved it so much that they designed a guided tour examining the artwork featured in the video.
In 6 minutes of aural greatness, the music industry's most powerful couple are featured next to masterpieces like "Winged Victory of Samothrace," Da Vinci's "Mona Lisa," and Marie Benoist's "Portrait of a Negress," which you can learn all about on the Louvre's 90-minute guided tour, "Jay-Z et Beyonce au Louvre."
The audio tour does have its drawbacks: it's currently only featured in French, and focuses almost entirely on the artwork featured in the music video, not "[deliving] into the meaning of the art in the context of "Apes**t."
people going to the Louvre to get a tour centered around beyonce are going to just be rudely asking the poor tour g… https://t.co/Dkbt44KVc6— mutant radio (@mutant radio)1530918899.0
@ABC American royalty https://t.co/y8HziVFiMU— Oliver 🦁️👑 (@Oliver 🦁️👑)1530912878.0
Professor James Smalls of the University of Maryland described the video as:
An orchestrated contrast of energetically writhing and animated black physiques set against frozen white forms of the past.
I HAVE to see what this new guided tour is talking about at the Louvre! The tour is based off of Jay-Z and Beyoncé’s apeshit video.— JHibb (@JHibb)1530923500.0
Though the Louvre is hardly desperate for visitors, they're probably hoping to capitalize on the success of the Carters's new song. They created a similar guided tour following the success of Will.I.Am's Smile Mona Lisa.
Louvre director Jean-Luc Martinez commented that the museum is making a conscience effort to be more "accessible to international visitors." Of the 8.1 million people who visit the Louvre yearly, more than 66% are from other nations, and half are under the age of 30.
@samsamsaml @mic Okay, I’m packing my bags.— cool rnch (@cool rnch)1530912163.0
But we all know the Louvre's true motives for the new guided tour: another visit from the Queen B and her beau. What more could an art museum hope for?