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Gwyneth Paltrow's company, Goop, has never been a company to shy away from eccentric products and marketing strategies.
wProducts include "Magic Sex Dust," "Vampire Spray" and "Mustard Baths".
Paltrow's line of products has often undergone criticism for being both exuberantly priced and completely useless.
Luxury toilet paper and bdsm accessories, $30 rolling papers, and $600 slides. I have to stop but Goop was definite… https://t.co/5iaqjLCZda— Angela (@Angela)1578930509.0
And her most recent product, a $75 candle that "smells like my vagina," is no exception.
Goop
@people NASTY!!!!!!😱😫😷🤢🤮 I'm sorry if someone really wants to have the scent of fish, all they'd have to do is go to a fishing dock lol— Mickey76 (@Mickey76)1578711673.0
@people Oh, so it smells like a public toilet stall.— Monica (@Monica)1578768264.0
@people How does she know what it smells like? Is she a contortionist?— 🌻 Deb 🌻 (@🌻 Deb 🌻)1578770502.0
@people https://t.co/OTkE2hSAm4— RosieTRiveter (@RosieTRiveter)1578746023.0
@people This is fake, right? I mean, is she that flexible that she can get her nose down there? I'm never gonna be… https://t.co/PZG2pKjm91— Liz Jones 🙋♀️🥰😳🤷♀️😅 (@Liz Jones 🙋♀️🥰😳🤷♀️😅)1578710168.0
"This candle started as a joke between perfumer Douglas Little and [Paltrow]," reads the description on Goop's website.
"The two were working on a fragrance, and she blurted out, 'Uhhh..this smells like a vagina' — but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent. (That turned out to be perfect as a candle)."
@people As a white person let me just say.... white people 😑— Extremely Stable Genius (@Extremely Stable Genius)1578711978.0
@people Why? I mean, really. Why?— Tom 🏴🇬🇧 (@Tom 🏴🇬🇧)1578778451.0
@people https://t.co/gEv3xSsxRc— Effie Zavradinos (@Effie Zavradinos)1578768185.0
@people https://t.co/55Hl3cuFRd— TekSoda (@TekSoda)1578799224.0
@people In what world does she live in that she thinks she is important that anyone would buy this? https://t.co/Tb723ECWkv— Kelly..... (@Kelly.....)1578710975.0
Reportedly the candle contains "geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed."
Which is an odd way to say "this candle smells yonic."
@people The candle’s scent is described to contain a “blend of geranium, citrusy bergamot, and cedar absolutes juxt… https://t.co/ZMRUxSK9eu— PTB3 (@PTB3)1578711837.0
@people https://t.co/ZGnAgd9UrO— Jbrichings (@Jbrichings)1578773066.0
@people https://t.co/h1ryL8AITA— gawdzie (@gawdzie)1578795849.0
@people If I want that smell in my house, I can sit on my couch and air it out with a .75 votive on the table next… https://t.co/5UIlNn2N2X— 😩😂😳 𝐓𝐡𝐞 𝐓𝐡𝐫𝐞𝐞 𝐅𝐚𝐜𝐞𝐬 𝐨𝐟 𝐈𝐯𝐲 (@😩😂😳 𝐓𝐡𝐞 𝐓𝐡𝐫𝐞𝐞 𝐅𝐚𝐜𝐞𝐬 𝐨𝐟 𝐈𝐯𝐲)1578891533.0
@people https://t.co/EunYID1WxJ— Raylene Brown (@Raylene Brown)1578787294.0
The candle is currently sold out, with a digital wait list for people who really need their chance to light a fire for a vaginal scent in their homes.
For those who can't wait, they can go the homemade route with this Complete Candle Making Kit with Supplies - Create Your Own Scented Natural Soy Candles, available here.