Gwyneth Paltrow's company, Goop, has never been a company to shy away from eccentric products and marketing strategies.
wProducts include "Magic Sex Dust," "Vampire Spray" and "Mustard Baths".
Paltrow's line of products has often undergone criticism for being both exuberantly priced and completely useless.
And her most recent product, a $75 candle that "smells like my vagina," is no exception.
"This candle started as a joke between perfumer Douglas Little and [Paltrow]," reads the description on Goop's website.
"The two were working on a fragrance, and she blurted out, 'Uhhh..this smells like a vagina' — but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent. (That turned out to be perfect as a candle)."
Reportedly the candle contains "geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed."
Which is an odd way to say "this candle smells yonic."
The candle is currently sold out, with a digital wait list for people who really need their chance to light a fire for a vaginal scent in their homes.