Way back in July, Robert Unanue, CEO of Goya Foods, appeared at the White House to praise President Trump for being a "builder."
Goya Foods CEO Robert Unanue: "We're all truly blessed... to have a leader like President Trump who is a builder." https://t.co/2VdG4qAnpK— The Hill (@The Hill)1594331529.0
Following Unanue's comments, Julian Castro called for a boycott of the brand on Twitter.
.@GoyaFoods has been a staple of so many Latino households for generations. Now their CEO, Bob Unanue, is praising… https://t.co/wrMDEkfG7n— Julián Castro (@Julián Castro)1594332545.0
Congresswoman Alexandria Ocasio-Cortez also tweeted about the speech, saying she would be making her own adobo.
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC— Alexandria Ocasio-Cortez (@Alexandria Ocasio-Cortez)1594340572.0
Get yourself friends like these: this tweet wasn’t up for TWO MINUTES when my friend hit me up with the recipe. (Th… https://t.co/QUE8I3I2pt— Alexandria Ocasio-Cortez (@Alexandria Ocasio-Cortez)1594340984.0
Months later, on Monday, December 7, Unanue announced he'd named AOC the company's "Employee of the Month."
Unanue claimed after AOC's supposed call to boycott the brand, their sales skyrocketed.
Anyone else hear that @AOC is the employee of the month at Goya foods!? 🤣🤣— Emily (@Emily)1607396884.0
How did @GoyaFoods CEO Bob Unanue (ooh-NON-new-a) respond to AOC's threatened boycott of his delicious foods? Well… https://t.co/yxXjtP5xrh— Michael Berry (@Michael Berry)1607367628.0
Conservatives on Twitter felt Unanue's trolling was pretty hilarious.
Many played along.
Congratulations to @AOC for winning employee of the month at Goya! 😂😂😂😂😂 https://t.co/pywbbs6iSt— Candace Owens (@Candace Owens)1607382704.0
74 million people voted for Trump, so it doesn't surprise me at all that many of those same people drove up Goya sa… https://t.co/f7c7ov3E4X— Lynnette KhalfaniCox (@Lynnette KhalfaniCox)1607388576.0
"We still have to chat with AOC; I love her. She was actually our Employee of the Month; I don't know if you know about this, but when she boycotted us, our sales actually increased 1,000%."
"So we gave her an honorary—we never were able to hand it to her but she got Employee of the Month for bringing attention to Goya and our adobo. Actually our sales of adobo did very well after she said 'Make your own Adobo.'"
I'm sure the spike in Goya sales had nothing to do with the fact that restaurants were shut down and people were co… https://t.co/dOVifYMF2P— AD Raye (@AD Raye)1607388767.0
@AdinaRaye @AOC Exactly. Everyone's making bean soups and chili in their crockpots now, because it's getting cold o… https://t.co/0zlJVNMTa4— (((Amanda Pompili))) 🐍🦆 (@(((Amanda Pompili))) 🐍🦆)1607392135.0
Goya foods sarcastically named AOC ‘Employee of the Month’. Will the funeral industry name Donald Trump ‘Employee of the Century’?— Hoodlum 🇺🇸 (@Hoodlum 🇺🇸)1607389955.0
Some online pointed out AOC never actually called for a boycott of Goya.
serious question: did AOC *actually* lead a boycott of goya foods? or did she just make a twitter joke about adobo… https://t.co/o4X42xZVsX— Bobby Lewis (@Bobby Lewis)1607427422.0
Others also noted the Trump family encouraging followers to buy the brand would have contributed to increased sales in the short term from MAGA minions who didn't want or need Goya products, but are noted for doing anything Trump tells them to do.
@AdinaRaye @AOC Or Ivanka and her family begging their cult of followers to buy every can on their local shelves...— mandy fleming (@mandy fleming)1607389467.0
@AdinaRaye @AOC I'm astounded that with @Goya trending not one person has decided to rip into this little gem. 😂🤣 https://t.co/Zfmr2iOIaZ— Gender Confused (@Gender Confused)1607394275.0
Some online said Goya sales don't actually matter much.
@Loveselfme @AdinaRaye @AOC this. they’re just beans, for chrissake.— Sunshine Came Softly (@Sunshine Came Softly)1607403788.0
So congratulations to Unanue for his epic troll?
It doesn't seem like AOC noticed his attention. She already knows she lives rent-free in the heads of MAGA minions next to Hillary Clinton and Barack Obama.